Living The Brand, Scott Bedbury Style.
In the world of branding consultants, Scott Bedbury is kind of a big deal… He…
Judge Not. (And make good marketing decisions.)
Marketing is a very judgmental business. Business owners, CMOs and marketing managers are constantly judging…
State Farm is Where??? Insurance industry marketing
Insurance is one of those low-interest, out-of-sight-out-of-mind service categories that no one really wants to…
Positioning Strategy — It’s not what you say. It’s what they THINK.
In the 1970’s Al Ries and Jack Trout popularized the concept of positioning strategy. Since…
Brand strategy: Put some meat in your marketing messages.
Every year, millions of dollars are wasted on advertising that is well-produced, but not very…
Bare breasts mean business at Starbucks.
I’ve been a fan of Starbucks since they opened their first store in Portland, in…
How to survive when the economy tanks.
There’s a lot of economic doom and gloom in the news these days; Unless you’re…
Is it car sickness, or just nauseating radio ads?
Kids get car sick. Cleaning vomit from the back seat is part of every new…
To Blog, or not to Blog.
This post is from the archives… John Furgurson’s first official branding blog post from 2007….