Here's what we're all about:
Progress, across the board. If you want to take your business to a whole new level, we can help. We get results by applying our creativity in three key areas:Branding. We build new brands from the ground up with a name, identity, brand strategy and advertising. We also help existing brands reach iconic status. Advertising. We all grew up in the advertising agency world. We produce effective advertising in all forms. It’s creative work based on solid, strategic thinking. Marketing management. We help business owners navigate the complex landscape of modern marketing by integrating all the pieces and providing exceptional client services.
Here's our reason for being:
We’re here to help you succeed. Simple as that. Nothing gets us more fired up than seeing our clients achieve their dreams.
Here's what we believe:
Successful brands have meaning beyond money. They’re built on a solid belief system of authentic values that attract like-minded people.
BNBranding is built on these core beliefs:We believe that creativity is the ultimate business weapon. Inspired, innovative thinking is behind every great brand, from Apple to Zappos. We also believe that it’s hard to be creative when you’re up to your neck in day-to-day operations. Most business owners need a spark from the outside. We believe that strategy is a creative exercise. Strategy drives the execution that produces results. If you have a me-too strategy, no amount of creative trickeration is going to produce the outcome you’re looking for. Creative strategy plus creative execution is a formidable combination.
We believe that process matters. This is a service business, so how we work is often just as important as what we produce. We don’t take shortcuts. For us, it’s Insight first, then Execution. Every time. It’s a process designed specifically to produce maximum results with minimal headaches. We believe that every company needs a seasoned marketing generalist. A generalist can help you navigate the entire marketing landscape and make sure you’re maximizing every marketing tactic by effectively managing the necessary specialists. Something you’ll never get from a digital advertising agency. We believe in the persuasive power of disruptive words. Fact: The human brain automatically screens out the normal, mundane language of most business pitches. It’s in one ear, and out the other. Creative, well-crafted messages, on the other hand, fire the synapses and trigger an emotional response. Here’s an example of great messaging. We believe that emotion trumps logic every time. Research it yourself… the latest brain science proves that people make emotional purchases, then use reason to justify the decision. No great brand has ever been built on reason alone. Not one. In branding, it’s what they feel, not what they think. We believe the marketing MIX is more important than ever. The marketing landscape is evolving quickly. Facebook, Twitter, Pinterest and Snapchat provide exciting new ways to tell stories and make connections, but you still need a healthy mix of marketing tactics. Some high tech, some high touch. Some old school, some new school. We believe in the glory of a good story. Every great business has an engaging story to tell. So tell it! We can help you find creative new ways to spin that tale… in ads, on your website, in presentations, tweets and Facebook posts. We believe in skeptical optimism. As creative thinkers we’re naturally skeptical, but not in a pessimistic way. We question the status quo in order to move your business upward. Tell us that something can’t be done, that it’s too hard, or too “out there” and we’ll be positively skeptical about that. We believe Design belongs in business school. Tom Peters calls it “the soul of new enterprise.” It’s Design that differentiates the world’s most valuable brand – Apple. It’s Design that made Nest a billion dollar brand. Design evokes passion, emotion and attachment… all required elements of great brands. We believe in the art of persuasion. Data is a big deal these days. But effective marketing communications still comes down to saying the right thing, and saying it well. A brilliantly crafted combination of words and images will always be more motivating than data. Here’s a relevant case study. We believe in the power of collaboration. Advertising agencies can be pretty possessive when it comes to creative work. But great ideas can come from anywhere. We don’t have a corner on that market, so we collaborate with you to uncover ideas and insight that we may never have thought of. Then we take that ball and run with it.
Here's who we are:
John Furgurson, CEO/Creative Director
John’s been called an anomaly… A creative guy with a penchant for business. A poetic entrepreneur.
He can devise an insightful strategy in the morning, and craft award-winning ad copy over lunch. He has a left-brain, right-brain one-two punch that few marketing executives offer.
John cut his teeth writing direct response ads — where sales were the only litmus test of success. From there, he worked for several Portland-area advertising agencies on a vast array of print and radio campaigns.
John also did a stint in the video industry where he wrote scripts and helped produce long-format videos and direct-response TV for big, national brands.
Eventually, John moved to Bend, Oregon to raise his kids and strike that delicate balance between work and play.
His first Bend advertising agency was named AdWords, which worked out well when Google decided they really, really needed that URL.
So he rebranded the firm.
John’s advertising agency — BNBranding — has touched many of Oregon’s most iconic brands, such as Black Butte Ranch, Sunriver Resort, and Bend itself. He has also helped plan, manage and execute marketing programs for start-ups and many small businesses. (The kind that can’t afford failure.)
John shares his expertise regularly on the Brand Insight Blog, which he’s been writing since 2007.
Elissa Davis, Art Director/Designer
In this day and age, inspired design often takes a back seat to the bells and whistles of modern technology. Too bad.
We believe subtle, aesthetic considerations have a pronounced affect on your brand and your overall business. That’s why Elissa’s a key team member at BNBranding.
Elissa has the uncanny ability to absorb brand strategies and translate them into gorgeous, relevant design work.
Over the years, she’s been the design talent behind many award-winning brands, like the playfully random eBay logo, for instance, and the brilliantly simple Malibu Country Club brand identity.
Elissa’s talents extend far beyond logos, into print and web design as well. And she sweats every detail. From the psychological effects of a color change to the usability implications of a specific website font, she works with the precision and care of a true craftsman and artist.
Erik Zetterberg, Web developer
Erik’s our web master/programmer/technology consultant. Here’s how it usually goes with Erik…
We approach him with our initial concepts for a website or a digital advertising campaign. He tells us it can’t be done. No way. Then we go back and forth arguing the merits of the idea vs. the realities of HTML programming. (We’ll spare you the details on that.)
Eventually Erik goes deep down into some technological rabbit hole, and we don’t hear from him for a couple days. But he always emerges with a workable solution. Every time.
The results are stunning… Websites that look as good as they perform. Web-generated leads that actually lead to something. With Erik’s help you get higher conversion rates and analytics that your CFO will love. It’s better with Zetter. Berg.
Here's where we choose to work:
Yep, it’s a Bend, Oregon advertising agency a, but we serve clients all around the country.
The fresh air, the beauty and the outdoor action in Bend is beneficial to our creativity. It’s the juice that keeps the ideas coming. If you’d like to mix business with pleasure with a visit to Central Oregon give us a call. We can arrange a rejuvenating, brand-oriented business trip that will inspire you – and tire you.