Apparently, I have peasant feet. At least that’s what the nice sales person at REI told me as I was buying a pair of Keens. That comment inspired me to use that brand as a good branding case study. Here’s how the story goes… Back in medieval Europe, peasant’s feet were short and stubby, with […]
Keen Footwear is a great branding case study. If the shoe fits. Read More »
COPA Kids case study – Medical practice marketing Thanks to Debbie Pantenberg’s marketing leadership, Central Oregon Pediatrics now has 67% market share. And before that, she worked with BN Branding on several other client projects. “I’ve worked with a variety of different agencies, but I gotta say, the team at BN Branding is my go-to
Golf industry marketing and advertising (a case study) Let me tell you a success story from the golf industry. Not a rags-to-riches thing, but a success story, nonetheless. It began back in the golden age of golf, when Johnny Miller and Jack Nicklaus were battling with even older greats like Arnold Palmer and Sam Snead.
BN Branding golf industry marketing case study (GNL Golf — Lady Lake, Florida) Read More »
I love this saying: “The main thing is to keep the main thing the main thing.” Steven Covey coined that one, and when you boil it all down that’s the essence of successful branding: Zero-in on one thing you can honestly, passionately, expertly hang your hat on, and stick with it. And then when it
Successful Branding — Zero-in on the main thing for brand loyalty. Read More »
It’s an age old debate… can image advertising actually move the needle on bottom-line business objectives? Ad agency execs say yes, of course. But marketing directors, C-level execs and direct response guys are often skeptical. My humble opinion… absolutely. When it’s done well, “image” or “brand” advertising certainly can achieve both objectives… it can move
1 Tough Mother, 2 marketing objectives: Image advertising that works Read More »
It was the kind of day ski bums live for… 10 inches of new snow, calm winds, and the sky was clearing. It’s also the type of bluebird day that ski industry marketing revolves around. Queue the videographers! The experts with their GoPros were queued up before the first lift, chomping at the bit
Ski Industry Marketing — New product launch vs. the birth of a brand Read More »
Golf Industry marketing – case study John Ford’s not the type of guy who dishes out compliments. In fact, he’s one tough customer. But he’s been a client since 2006, and has stuck with BN Branding through three different business entities and multiple projects. “Marketing is kind of an obsession of mine,” Ford said. “I’ve
Golf Industry Marketing Read More »
Organic 3 Inc. Case Study Dan Corrigan and his partners at Organic 3 knew they needed help with their branding. They had a successful ecommerce operation selling vitamins, minerals and probiotic supplements, but they were selling their products under a hodge-podge of names, identities and packages with no clear brand strategy. “We were all over
Naming, branding and advertising in the supplements industry Read More »
Learn from real industry experts who have been there, done that. Most marketing content these days is written by low-cost freelancers from overseas who have never worked in marketing. Or worse yet, it’s written by AI bots that just scour the internet and cut and paste the same old crap over and over again. With
Superior Foods Case Study Craig Forrest is a veteran sales executive from the frozen food industry. After 20 years in the business he wanted to launch a brand from the ground floor, so he teamed up with his old friends at Superior Foods Int. and with BN Branding. “I had a general sense of what
Naming, brand strategy and identity design in the natural foods industry Read More »
You wouldn’t buy a BMW without getting behind the wheel. You have no idea what it can do. Same with BN Branding. So let’s go for a test drive… just one small assignment to prove how well we handle whatever you throw at us.
