Cadillac stole my tagline. Back in 2004 I wrote “Be Iconic” to support my name change from AdWords to BN Branding. That tagline was a critical element in my decision to go with that brand identity. “Be Iconic” worked perfectly in context with the name and the mark. It has staying power because it sums …
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.