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Don’t Settle For A Crummy Brand Name.
Naming your business is the single most important marketing task you have to do. Don’t screw it up.
From a marketing perspective, your brand name is the foundation of everything! You can’t do a decent brand identity, a useful website or effective advertising without a good brand name.
So you need more than just a URL and a jumbled mess of nonsensical letters.
You need a name that means something. A name that sticks in the brain and rolls off the tongue. A name that’s hard to forget and easy to say.
You need to choose a name that pays. This book will help. It’s the only book you’ll ever need on naming.
Money Name covers all the crucial elements of the naming process, from brand strategy development, preparation, brainstorming and noodling to testing and trademark protection.
You’ll refer back to it over and over again as you’re naming your business. It’s a twelve buck book that’ll pay for itself a million times over.
A strong brand name is the # 1 ingredient of a successful brand identity. It’s also the hardest piece to come up with.
Naming your business can be painfully difficult. It’s really hard to make a good, confident decision when there’s so much riding on it.
A strong brand name can be the difference between being completely anonymous or forever iconic.
So before you choose, ask yourself this: Do you want to be top-of-mind or long forgotten? Do you want to go down in history or up in flames?
That’s the difference between a crummy name and a Money Name.
Can you tell the difference?
Most people cannot. They have no clue what makes a Money Name, and yet they dive into the most important naming project of their lives with no guidance, no professional help and no process to follow.
This new book eliminates that problem. It reduces the guesswork of naming your business and adds objectivity to a painfully subjective process.
Here’s a glimpse inside
the best naming book ever:
Contents of Money Name
Introduction – Naming Your Business
Chapter 1: From Ordinary to Iconic – Why names matter
Chapter 2: Why Naming is so damn hard
Chapter 3: Common traps – How naming goes wrong
Chapter 4: Brand Strategy – The bedrock of naming success
Chapter 5: What you need to know about trademark law
Chapter 6: The Brainstorming Process – aka the sexy part
Chapter 7: Noodling, choosing and moving forward.
Chapter 8: How to be Objective – Sorta
Chapter 9: Contests, Crowdsourcing and AI Nonsense
Chapter 10: Taglines make good names great
Chapter 11: Formal market research for name testing???
Chapter 12: Next steps – adding design to the mix
Most small businesses don’t survive the rebranding process. So don’t put your company, and your career at risk. Don’t rely just on your own biased opinion. Don’t settle for a brand name you’re going to regret. Do it right the first time. Read this new book before you start working on a brand name.
My name’s John Furgurson. I’m the author of Money Name and owner of BN Branding. I’ve been naming companies, building brands and re-branding perfectly good businesses for over 30 years. Believe me, it’s best to do it right the first time.
Naming your business is not as easy people seem to think. If you’ve ever tried to get a trademark or secure a URL you know that good names are tough to come by. It seems like someone’s already thought of everything.
Finding just the right name, getting buy-in, securing legal approval, building consensus and pulling the trigger is a big job. It’s easy to start second guessing yourself.
So I’m going to share some of the secrets that the pros use to conjure up Money Names…
The Money Name process starts with brand strategy. Nobody does that, so if you follow my lead you’ll have a tremendous leg up on the competition. Buy Money Name now and you can also get my essential guide to marketing strategy: The 1st Fundamental. You won’t find the right name if you don’t have a good grasp of those fundamentals.
Don’t leave the important naming decision up to chance. Download the ebook today. If you’d rather get the 1st Edition paperback, or the Kindle version of my book, just pop over to Amazon. com.
Get a brand name you can take to the bank.
Plus learn how to …
Would the Mona Lisa be valued at $850 million dollars if Leonardo da Vinci had named it Madam Lisa Giacando?
Would JFK mess around with any woman named Norma Jean Mortenson?
Would Google reach a market cap of a trillion dollars if it was called Back Rub or Googol?
Probably not. Names make the difference.
Hollywood stars have known that for years. Everyone from Marilyn Monroe to Vin Diesel and Snoop Dogg have changed their names in order to be remembered. Iconic. Immortalized.
Unfortunately, most business owners don’t get it. They have no clue what makes a Money Name, and they dive into the most important naming project of their lives with no professional help and no process to follow.
This book solves that problem. It’s a practical, how-to guide to naming for anyone who’s thinking of starting a company or launching a new product.
Instead of guessing, and risking it all on a questionable brand name, just follow the process outlined in this book. It’s an easy read that can mean the difference between a bomb and a billion dollar brand.