As a branding agency, our sole purpose is to help you succeed. Simple as that.

Here’s what we do:

Brand Strategy

First we uncover the DNA of your brand. Then we develop a category-busting brand strategy that drives everything. It’s a disciplined, words-first branding process that turns ordinary companies into iconic brands.

 Creative Content

Once the the strategy is mapped out you need a creative agency to execute it in exciting new ways. You’ll get effective, award-winning advertising in all forms; print, TV, radio and digital. Portfolio

Marketing management

We’ll help you navigate the complex landscape of modern marketing by prioritizing tactics, aligning all of them with a clear-cut strategy and then executing efficiently. So you get measurable results.

Here’s what we believe:

Successful brands have meaning beyond money. They’re built on a solid belief system of honest ideals and authentic values that attract like-minded people. As a full service, Bend branding agency, BN Branding is built on these core beliefs:

We believe that Branding is not a marketing function. It’s bigger than that.

Branding is bigger than design. Bigger than advertising. Even bigger than sales and marketing. Branding begins on the inside, with a customer-centric culture, and it touches every phase of your operation.

At this branding agency, we believe names and words come first. Before art.

BN Branding is the only words-first branding agency. While everyone else starts with art, we focus on getting the words right. That’s the foundation of every great branding effort… First, strategic clarity. Then we distill the big idea down to a few poignant words that inspire great design.

 We believe creativity is the ultimate business weapon.

Inspired, creative thinking is behind every great brand, from Apple to Zappos. But we also believe that it’s hard to be creative when you’re up to your neck in day-to-day operations. Most business owners need a creative spark from an outside source. Like a branding agency.

 We believe strategy is a creative exercise.

Strategy drives the execution that produces results. If you have a me-too strategy, no amount of creative trickeration is going to produce the outcome you’re looking for. Creative strategy plus creative execution is a formidable combination — and very few branding agencies can provide both.

 We believe that process matters – in branding agencies and in business.

Branding is a service business, so how we work is often just as important as what we produce. For us, it’s insight first, then execution. Every time. It’s a branding process designed specifically to produce maximum results with minimal headaches.

 We believe every company needs a seasoned marketing generalist.

Specialists are tactical. Short term. Generalists are strategic relationship builders. We help you navigate the entire marketing landscape and so you can maximize every marketing tactic. Something you’ll never get from a digital ad agency or a marketing consultant or a design firm.

 We believe that a branding agency should start with customer-driven concepts. Not art.

Most branding agencies are entirely focused on branded art and graphics. But you can’t have killer creative without killer clarity. So we uncover strategic, customer-focused insights that ignite the flames of great execution. Then we take that ball and run with it. So you don’t end up with pretty stuff that doesn’t produce.

 We believe in the persuasive power of disruptive words.

Fact: The human brain automatically screens out the normal, mundane language of most business pitches. It’s in one ear, and out the other. Creative, well-crafted messages, on the other hand, fire the synapses and trigger an emotional response. So we’re the world’s only Words-First branding agency.  Here’s an example of great messaging from our bend ad agency.

 We believe that emotion trumps logic every time.

Research it yourself… the latest findings in Neuroscience prove that people make emotional purchases, then use logic to justify the decision. Gut first, then head. No great brand has ever been built on reason alone. Not one. In branding, it’s what they feel, not what they think.

 We believe the marketing mix is more important than ever.

The marketing landscape is evolving quickly. Social media provides exciting new ways to tell stories and make connections, but you still need a healthy mix of marketing tactics. Some high tech, some high touch. Some old school, some new school. Some brand building and some sales activation.

We believe in the selling power of a good story.

Every great business has an engaging story to tell. And the best leaders leverage that. So tell it! Hire a strategic branding agency to help clarify the story and come up with creative new ways to spin that tale in ads, on your website, in presentations, tweets and Facebook posts.

 We believe in skeptical optimism.

As creative thinkers we’re naturally skeptical, but not pessimistic. We question the status quo in order to move your business upward. Tell us that something can’t be done, that it’s too hard or too “out there,” and we’ll be positively skeptical about that.

 We believe Design belongs in business school.

Tom Peters calls it “the soul of new enterprise.”  It’s Design that differentiates the world’s most valuable brand – Apple.  It’s Design that made Nest a billion dollar brand. Design evokes passion, emotion and attachment… all required elements of great brands.

 We believe in the art of persuasion.

Data is a big deal these days. But effective marketing communications still comes down to saying the right thing, and saying it well. That’s what a good branding agency brings to the table… A brilliantly crafted combination of words and images that can move the needle. Here’s a relevant case study.

John Furgurson BN branding agency owner

Here’s who we are:

John Furgurson – Owner, creative director, brand strategist.

John’s been called an anomaly… A creative guy with a penchant for business. A poetic entrepreneur.

He can devise an insightful strategy in the morning, and craft award-winning ad copy over lunch. It’s a left-brain, right-brain one-two punch that few marketing executives offer.

John cut his teeth writing direct response ads — where sales were the only litmus test of success. From there, he worked for several Portland-area ad agencies on a vast array of print and radio campaigns.

John also did a stint in the video industry where he wrote scripts and helped produce long-format videos and direct-response TV for big brands such as HP, Tektronix and WearEver.

Eventually, John moved to Bend, Oregon to raise his kids and strike that delicate balance between work and play. His first branding agency was named AdWords, which worked out well until Google decided they really, really, really had to have that URL. 

Learn more about John’s origin story and his rebranding effort. John shares his expertise regularly on the Brand Insight Blog, which he’s been writing since 2007

Get to know him on the podcast of “Bootstraps & Business. Find John Furgurson on LinkedIn

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Mattie Limon

Accounts and Business Manager

Every branding agency needs someone like Mattie — like an orchestra needs a conductor.

Mattie is the master of social media, project management and finance.  Under Mattie’s watchful eye our operation sings along in relative harmony… Our creative teams can operate way more effectively and our clients aren’t ambushed with surprises.

Mattie’s very handy in the kitchen, and with a camera, which works out well for our food industry clients. Her good-natured approach keeps everyone on task, including freelancers, vendors and, yes, even the CEO. It’s a win-win.

Connect with Mattie on LinkedIn

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Dan Franklin

Sr. Art Director

Dan believes that subtle, aesthetic considerations have a pronounced affect not only on your brand, but also your sales. That’s why he’s been a key team member at BN Branding since 2018.

Dan has the uncanny ability to help translate brand strategies into gorgeous, relevant design work. His talents extend far beyond brand identity design into packaging, print, video, web design, signage and digital advertising.

But he’s particularly good at packaging design in the food and beverage industries. Over the years, Dan’s been the design talent behind many great food brands, like Reser’s Fine Foods, Boyd’s Coffee, and Eathos.

He sweats every detail. From the psychological effects of a color change to the usability implications of a specific website font, he works with the precision and care of a true craftsman and artist.

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Erik Zetterberg

Web Developer

Erik’s our web master/programmer/technology consultant. Here’s how it usually goes with Erik…

We approach him with our initial concepts for a website or a digital advertising campaign. He tells us it can’t be done. No way. Then we go back and forth arguing the merits of the idea vs. the realities of HTML programming. (We’ll spare you the details on that.)

Eventually Erik goes deep down into some technological rabbit hole, and we don’t hear from him for a couple days. But he always emerges with a workable solution. Every time.

The results are stunning… Websites that look as good as they perform. Web-generated leads that actually lead to something. With Erik’s help you get higher conversion rates and analytics that your CFO will love. It’s better with Zetter. Berg.

Here’s where we choose to work:

Yep, it’s a Bend, Oregon branding agency, but we serve clients from all over.

They come from Florida, California, Toronto and even Costa Rica. The fresh air, the beauty and the outdoor action in Bend is a mecca for creativity. It’s the juice that keeps the ideas — and the clients — coming.

Won’t you join us? We can arrange a rejuvenating, brand-building business trip that will inspire you – and tire you.

Bend Oregon branding company

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