Here's what we're all about:
Our sole purpose is to help purposeful people succeed. Simple as that. Nothing gets us more fired up than seeing our clients achieve their dreams. So we contribute in three key areas:
Once the the story is mapped out, you need an ad agency to execute the strategy in creative new ways. You’ll get effective, award-winning advertising in all forms; print, TV, radio and digital. Portfolio
We can help you navigate the complex landscape of modern marketing by prioritizing tactics and aligning all the pieces with a clear cut strategy that will move the needle for your business.
Here's who we are:
John Furgurson, CEO/ Ad Agency Creative Director
John’s been called an anomaly… A creative guy with a penchant for business. A poetic entrepreneur.
He can devise an insightful strategy in the morning, and craft award-winning ad copy over lunch. It’s a left-brain, right-brain one-two punch that few marketing executives offer.
John cut his teeth writing direct response ads — where sales were the only litmus test of success. From there, he worked for several Portland-area ad agencies on a vast array of print and radio campaigns.
John also did a stint in the video industry where he wrote scripts and helped produce long-format videos and direct-response TV for big brands such as HP, Tektronix and WearEver.
Eventually, John moved to Bend, Oregon to raise his kids and strike that delicate balance between work and play.
His first Bend ad agency was named AdWords, which worked out well until Google decided they really, really wanted that URL. So he took their offer and rebranded the firm in 2004.
BN Branding has touched many of Oregon’s most iconic brands, such as Black Butte Ranch, Sunriver Resort, and Bend itself. John and his team have helped plan, manage and execute marketing programs for companies across the U.S. and Canada.
John shares his expertise regularly on the Brand Insight Blog, which he’s been writing since 2007.
Mattie Limon, Accounts and Business Manager
We need Mattie like an orchestra needs a conductor.
Mattie is the master of social media, project management and finance. Under Mattie’s watchful eye our operation sings along in relative harmony… Our creative teams can operate way more effectively and our clients aren’t ambushed with surprises.
Mattie’s very handy in the kitchen, and with a camera, which works out well for our food industry clients. Her good-natured approach keeps everyone on task, including freelancers, vendors and, yes, even the CEO. It’s a win-win.
Dan Franklin, Sr. Art Director
Dan believes that subtle, aesthetic considerations have a pronounced affect not only on your brand, but also your sales. That’s why he’s been a key team member at BN Branding since 2018.
Dan has the uncanny ability to help devise brand strategies and then translate them into gorgeous, relevant design work. His talents extend far beyond brand identity design into print, video, web design and digital advertising.
But he’s particularly good at packaging design in the food and beverage industries. Over the years, Dan’s been the design talent behind many great food brands, like Reser’s Fine Foods, Boyd’s Coffee, and Eathos.
He sweats every detail. From the psychological effects of a color change to the usability implications of a specific website font, he works with the precision and care of a true craftsman and artist.
Erik Zetterberg, Web developer
Erik’s our web master/programmer/technology consultant. Here’s how it usually goes with Erik…
We approach him with our initial concepts for a website or a digital advertising campaign. He tells us it can’t be done. No way. Then we go back and forth arguing the merits of the idea vs. the realities of HTML programming. (We’ll spare you the details on that.)
Eventually Erik goes deep down into some technological rabbit hole, and we don’t hear from him for a couple days. But he always emerges with a workable solution. Every time.
The results are stunning… Websites that look as good as they perform. Web-generated leads that actually lead to something. With Erik’s help you get higher conversion rates and analytics that your CFO will love. It’s better with Zetter. Berg.
Here's what we believe:
Successful brands have meaning beyond money. They’re built on a solid belief system and authentic values that attract like-minded people. As a Bend ad agency, BNBranding is built on these core beliefs:
We believe that words come first. Before art.
BN Branding is the only words-first branding agency. While everyone else starts with art, we focus on getting the words right. It’s semantics. That’s the foundation of every great branding effort… Distilling the idea down to a few poignant words that inspire great design.
We believe creativity is the ultimate business weapon.
Inspired, creative thinking is behind every great brand, from Apple to Zappos. We also believe that it’s hard to be creative when you’re up to your neck in day-to-day operations. Most business owners need a creative spark from the outside.
We believe strategy is a creative exercise.
Strategy drives the execution that produces results. If you have a me-too strategy, no amount of creative trickeration is going to produce the outcome you’re looking for. Creative strategy plus creative execution is a formidable combination.
We believe that process matters.
This is a service business, so how we work is often just as important as what we produce. For us, it’s insight first, then execution. Every time. It’s a branding process designed specifically to produce maximum results with minimal headaches.
We believe every company needs a seasoned marketing generalist.
A generalist can help you navigate the entire marketing landscape and make sure you’re maximizing every marketing tactic you can afford. Something you’ll never get from a digital ad agency.
We believe in the persuasive power of disruptive words.
Fact: The human brain automatically screens out the normal, mundane language of most business pitches. It’s in one ear, and out the other. Creative, well-crafted messages, on the other hand, fire the synapses and trigger an emotional response. Here’s an example of great messaging from our bend ad agency.
We believe that emotion trumps logic every time.
Research it yourself… the latest findings in Neuroscience prove that people make emotional purchases, then use reason to justify the decision. No great brand has ever been built on reason alone. Not one. In branding, it’s what they feel, not what they think.
We believe the marketing mix is more important than ever.
The marketing landscape is evolving quickly. Social media provides exciting new ways to tell stories and make connections, but you still need a healthy mix of marketing tactics. Some high tech, some high touch. Some old school, some new school.
We believe in the glory of a good story.
Every great business has an engaging story to tell. So tell it! Hire an ad agency that can help you find creative new ways to spin that tale… in ads, on your website, in presentations, tweets and Facebook posts.
We believe in skeptical optimism.
As creative thinkers we’re naturally skeptical, but not in a pessimistic way. We question the status quo in order to move your business upward. Tell us that something can’t be done, that it’s too hard or too “out there,” and we’ll be positively skeptical about that.
We believe Design belongs in business school.
Tom Peters calls it “the soul of new enterprise.” It’s Design that differentiates the world’s most valuable brand – Apple. It’s Design that made Nest a billion dollar brand. Design evokes passion, emotion and attachment… all required elements of great brands.
We believe in the art of persuasion.
Data is a big deal these days. But effective marketing communications still comes down to saying the right thing, and saying it well. That’s what a good ad agency brings to the table… A brilliantly crafted combination of words and images that can move the needle. Here’s a relevant case study.
We believe in the power of collaboration.
Ad agencies can be pretty possessive when it comes to creative work. But great ideas can come from anywhere. We don’t have a corner on that market, so we collaborate with you to uncover ideas and insight that we may never have thought of. Then we take that ball and run with it.
Here's where we choose to work:
Yep, it’s a Bend, Oregon ad agency, but we serve clients from all over.
They come from Toronto and Detroit. They come from Florida, California and even Costa Rica. The fresh air, the beauty and the outdoor action in Bend is a mecca for creativity. It’s the juice that keeps the ideas — and the clients — coming.
Won’t you join us? We can arrange a rejuvenating, brand-building business trip that will inspire you – and tire you.