A Proven Branding Process
Our step-by-step branding process can help you build the business you’ve always dreamed of.
Transformational growth doesn’t happen instantaneously. And Branding is a broad, misunderstood discipline that can touch every aspect of your business.
So we break it all down and walk you through it. One affordable step at a time.
Our disciplined, step-by-step branding process emphasizes front-end strategic thinking. Because no amount of creative wizardry will help if you don’t start with a solid, well-defined brand strategy.
It’s your brand. You choose where to start.
Many of our clients approach us for a name, a new website or a re-fresh of their brand identity. And that’s great. We’re happy to help.
But we’d be doing you a DIS-service if we didn’t back up, for just a moment, to cover some of the preliminary steps you may have missed…
Branding Process Step 1: Research & Discovery
Our research and discovery efforts will provide actionable insight on the realities of your market, the competitive situation, the consumer, your corporate culture and any operational issues that can affect your branding efforts. We apply the same process to even the smallest clients, but the depth and extent of our research is dictated by your budget.
Branding Process Step 2: Brand Strategy
We use that insight to clarify your brand strategy. This is the foundation of your on-going branding efforts, so it’s important to be completely honest and to spell it out very clearly.
Our brand strategy documents are designed to be the bible of your brand, and a long-term asset for your company. The goal here is to eliminate any confusion and hone in a one, specific value proposition and story line for your brand that you can deliver on, every day.
Branding Process Step 3: Brand Identity Development
With the brand strategy as a guide, we will come up with a name and a graphic that work magically together to become an iconic symbol in your particular niche.
Namestorming, by itself, is a tremendously valuable exercise, especially for start-up brands. You can’t just take an existing name and add ly to the end. You need a name that’s memorable AND protectable. Because you don’t want to have to go back to the drawing board one year later due to trademark issues.
Step 4: Website Development
For most companies your website is still the centerpiece of your online presence. Instagram, YouTube, LinkedIn and all the other channels drive interested prospects to the website.
Our web development work flows naturally from the strategy and design thinking that’s done up front. Using visual cues from the brand identity design, we plan, program, design and deploy a website that will move the needle on three important fronts: Differentiation, Relevance and Credibility. These are the fundamentals of branding in a digital world.
Step 5: Marketing Planning
This is critically important these days because there are always more tactical stuff to do than there is budget. Most of you can’t manage every social media channel, every promotional opportunity or every special event that’s out there. We’ll help you sort through all the “marketing opportunities” and deliver a tactical marketing plan that’s focused and fiscally responsible. First we eliminate waste, then we devise a new plan that’s aligned with the new strategy.
Step 6: Tactical Execution
We’re not done when the identity is designed. We stick with you and make sure all the tactics are implemented according to plan. It’s the on-going branding effort that will maintain your visibility in the market place and help new customers find you. This often revolves around multi-media advertising campaigns.
The marketing landscape is changing rapidly. Rest assured, we keep up and help you manage all the details for you, so you can focus on the operational side of your business or your specialized craft. You’ll get better results, with fewer headaches.