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- Custom club fitting: Path to perfection, or folly of the fragile golf psyche? - One of the hosts of an immensely popular golf podcast recently stated, on the air, that “club fitting is a total waste of time for most people.” It was the type of statement that boosts ratings and incites debate among those of us who do marketing in the golf industry. His reasoning was pretty weak; “It’s not like real life,” he said. But just because club fitting isn’t conducted on the course — with wind, rotten lies, competitive pressure and incessant heckling from beer-drinking buddies — doesn’t mean it’s worthless. If it was, no one would be doing it. The question is, does the average 18-handicapper, who forks over thousands of dollars for a club fitting analysis and custom club… ... Continue Reading
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