BRAND INSIGHT BLOG
An insightful, creative branding blog that helps transform ordinary companies into iconic brands.
Most branding blogs are written for branding professionals and corporate marketing executives. This one’s different. Browse through the Brand Insight Blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas and examples that you can put to work immediately in your small business.
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Latest Post
Fresh off the printing press
The difference between marketing strategy and tactics.
I’m appalled. A successful marketing guy asked me a question recently — a real no-brainer — which led me to believe he didn’t know the difference between marketing strategy and tactics. How can that be? He’s held several high-paying marketing positions. He has an MBA. He’s gotta know this stuff. So I started doing some research online and I’ve found the problem: The…
Most popular posts
Back to Basics (A working definition of Branding and Brand)
The 4 Ps of Marketing – Plus one for Ecommerce
4 Ingredients of small-business branding – Learning from breakfast cereal and a 4-buck burrito
What do great brands have in common?
Golf industry marketing strategy – Parity vs “kickassery”
Secondary Reality (Alternative facts in natural foods marketing)
These two words are NOT synonymous: Logo. Brand.
Under Armour marketing — Sailing into a big, blue ocean of opportunity.
The secret to success: Clarity in business communications.
Sorting through the endless “marketing opportunities”
TMI – How information is killing your advertising
How to build a brand… First, own an idea.
About the author
John Furgurson is a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. He’s an ad agency veteran and owner of BNBranding..