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- The ancient, proven path to marketing success – Credible, Emotional, Rational - Humans love instant gratification. In fact, our brains are wired for it. But the path to marketing success is not instantaneous. It starts in the gut, meanders around till it hits your heart, and finishes in the head — if you play your cards right. Say hello to the holy trinity of marketing success: Credible, Emotional, Rational. Gut, Heart, Head, in that order. This isn't a new idea. In fact, it's a proven process of persuasion that dates back thousands of years, to the ancient greeks. Aristotle was onto something. His famous modes of rhetorical persuasion — Ethos, Pathos and Logos — were strikingly similar to Gut, Heart, Head. Effective arguments, Aristotle said, include all three. The path to marketing… ... Continue Reading
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