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- The rise of “Digital Marketing” — The death of advertising? - Advertising is dead. No it's not. Yes it is. No it's not! The debate about the death of advertising is not new. People have been going back and forth on that for years, and the rise of digital marketing has amplified the rhetoric dramatically. A whole new cottage industry is marketing the death of advertising, for its own benefit. But history is littered with these Chicken Little stories of advertising's demise... Back in the early 1950's, when TVs first made their way into living rooms across America, television proponents confidently proclaimed "Radio is dead. TV's taking over. It's doomsday for radio." Obviously, that didn't happen. Radio evolved. It was not the death of advertising. The new medium didn't replace the… ... Continue Reading
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