An insightful, creative branding blog that helps transform ordinary companies into iconic brands.

Most branding blogs are written for branding professionals and corporate marketing executives. This one’s different. Browse through the Brand Insight Blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas and examples that you can put to work immediately in your small business.

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Does advertising really work? If so, how?

Every business owner on earth has asked this question at some point or another…  They lament, “does advertising really work? Am I wasting my money? Please, someone, explain to me how this all works.” I will do my very best. Am I biased? Absolutely. I’ve been in advertising for a long time, so I admit to being a devotee to the craft. And…

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Name Jumper

moneyname book branding

Shortcut to
better brand names

Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.

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