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- Lessons learned from 30 years in a professional services business - Professional services marketing is one of the toughest specialties in my line of work. Promoting an intangible service is much harder than promoting a tangible product, like a tasty new food item. You can find a million different ways to market your professional services company, and a lot of people struggle to make sense of all the options. A quick Google search for "business-to-business marketing tips" produces an unprecedented amount of misinformation. Like this little gem of nonsense: "While consumers choose products based not only on price but also on popularity, status, and other emotional triggers, B-to-B buyers make decisions on price and profit potential alone." B-to-B marketing, they claim, is all about reason and logic. These misinformed "experts"… ... Continue Reading
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John Furgurson is a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. He’s an ad agency veteran and owner of BNBranding. What’s his story? Read more about John » For Branding FAQs Click here. Connect with John on LinkedIn.