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- Naming your company – Why is it so dang hard to do well? - If you conducted a poll of 100 people like myself who develop brands for a living, 99 would tell you that naming your company is the hardest piece of the brand identity development process. Naming is way harder than designing logos or writing brand narratives. Naming a business is harder than naming a baby. Naming is even hard for us pros who have a proven process in place and 30 years of experience under our belts. For many entrepreneurs, naming their company is often harder than devising the idea for the business in the first place. I've seen plenty of people with a brilliant idea and a solid business plan struggle endlessly for a good business name. I've also seen… ... Continue Reading
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An insightful, creative branding blog that helps transform small businesses into iconic brands.
Most branding blogs are written for branding professionals and corporate marketing executives. This one’s different.
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It’s for business owners who don’t have time to become marketing experts.
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I answer some of the most fundamental questions, like “what is branding?” I also delve into other important marketing topics like website conversion, digital advertising, marketing strategy vs. tactics, copywriting, naming, and graphic design.
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John Furgurson is a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. He’s an ad agency veteran and owner of BNBranding. What’s his story? Read more about John » For Branding FAQs Click here. Connect with John on LinkedIn.