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- Brand Simplicity – Whittling success down to its core. - In business I think it's human nature to add unnecessary complexity to all sorts of things. Business owners, inventors, entrepreneurs and marketers add complexity because it feels like it adds value. It gives us more to talk about; More features to tout, more bullet points for the pitch deck, more stuff to keep us busy, more hype to hype. The problem is, it's also human nature to crave simplicity. So in the seller's head, more is more... In the buyer's mind, less is more. Way, way, way more. The basic need for simplicity wins every… Continue Reading
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John Furgurson is a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. He’s an ad agency veteran and owner of BNBranding. What’s his story? Read more about John » For Branding FAQs Click here. Connect with John on LinkedIn.