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  • Advertising in a crisis: Shit happens, but brands endure. - Every entrepreneur experiences setbacks... Markets crash. Key team members leave with your biggest accounts. There are supply-chain snaffus, natural disasters, and now, a novel virus that slams the door on a robust economy. It's hard, but this is when your branding efforts can really pay off. All the work you've done over the years to stay visible and be a responsible, authentic brand will pay off in spades when times are tough. Don't get me wrong... I'm not saying that a nicely designed logo is going to make you magically immune from the business fallout of the Corona virus. (Logo is NOT synonymous with Brand and everyone will be affected) I'm just saying that iconic brands are going to be… ... Continue Reading
 

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John Furgurson, author of a branding blog

Creative marketing insight that could transform your business.

Browse through the new-and-improved Brand Insight Blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas and examples. It’s all original content. Since 2007 I’ve been sharing my knowledge that will help you launch a new brand or boost your existing business. I answer some of the most fundamental questions, like “what is branding?” I also delve into other important marketing topics like website conversion, digital advertising, marketing strategy vs. tactics, content marketing, naming, and graphic design.

I promise, the content is thoroughly researched and covers a wide variety of topics that can help your branding efforts. So dig in. For the most popular posts, click here.

Knowledge is nice, and there’s a lot to learn from a top 100 branding blog. But sometimes you need more than just information. You need hands-on help from an experienced marketing expert. Call me. 541-815-0075.

I’m a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. I’m also an ad agency veteran and owner of BNBranding. What’s my story? Read more about me » For Branding FAQs Click here. Connect with me on LinkedIn.

 

 

 

Chat with a branding expert: (541) 815-0075