BRAND INSIGHT BLOG
An insightful, creative branding blog that helps transform ordinary companies into iconic brands.
Most branding blogs are written for branding professionals and corporate marketing executives. This one’s different. Browse through the Brand Insight Blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas and examples that you can put to work immediately in your small business.
Get my latest posts delivered to your inbox
Latest Post
Fresh off the printing press
Does advertising really work? If so, how?
Every business owner on earth has asked this question at some point or another… They lament, “does advertising really work? Am I wasting my money? Please, someone, explain to me how this all works.” I will do my very best. Am I biased? Absolutely. I’ve been in advertising for a long time, so I admit to being a devotee to the craft. And…
Most popular posts
4 Ingredients of small-business branding – Learning from breakfast cereal and a 4-buck burrito
What do great brands have in common?
The 4 Ps of Marketing – Plus one for Ecommerce
Golf industry marketing strategy – Parity vs “kickassery”
Back to Basics (A working definition of Branding and Brand)
Secondary Reality (Alternative facts in natural foods marketing)
These two words are NOT synonymous: Logo. Brand.
Under Armour marketing — Sailing into a big, blue ocean of opportunity.
The secret to success: Clarity in business communications.
Sorting through the endless “marketing opportunities”
TMI – How information is killing your advertising
How to build a brand… First, own an idea.
About the author
John Furgurson is a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. He’s an ad agency veteran and owner of BNBranding..