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- Advertising in a crisis: Shit happens, but brands endure. - Every entrepreneur experiences setbacks... Markets crash. Key team members leave with your biggest accounts. There are supply-chain snaffus, natural disasters, and now, a novel virus that slams the door on a robust economy. It's hard, but this is when your branding efforts can really pay off. All the work you've done over the years to stay visible and be a responsible, authentic brand will pay off in spades when times are tough. Don't get me wrong... I'm not saying that a nicely designed logo is going to make you magically immune from the business fallout of the Corona virus. (Logo is NOT synonymous with Brand and everyone will be affected) I'm just saying that iconic brands are going to be… ... Continue Reading
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