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  • borrowed interest advertising Borrowed interest and other attempts to attract customers - Ever notice how some companies are constantly scrambling to attract customers, while others enjoy some sort of magnetic attraction that keeps the customers flowing in? The scramblers spend a lot of money on digital ads, social media posts and every sort of promotional bribery they can think of.  Their marketing messages are all over the place, and they don't ever seem to focus on the one thing what really matters to their target audience. Instead, they borrow interest from somewhere else. Borrowed interest is a common technique in advertising. I've been in those creative sessions where you realize there's absolutely nothing interesting, different or even mentionable about the client's product, so you start fishing around for something - anything -… ... Continue Reading
 

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John Furgurson, author of a branding blog

An insightful, creative branding blog that helps transform small businesses into iconic brands.

 

Most branding blogs are written for branding professionals and corporate marketing executives. This one’s different.

Browse through the Brand Insight Blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas and examples that you can put to work immediately in your small business.

It’s for business owners who don’t have time to become marketing experts.

It’s for entrepreneurs with a dream and a product, but that’s about it.

It’s for the little guys who aspire to be the big name in their niche.

It’s for all those highly skilled, under-achieving business owners who want to achieve the next level of success. Whatever that may be.

This one of the few branding blogs that’s all original content… I refuse to re-post any of that cut-and-paste crap written by a marketing interns and distributed to a million different “agencies.”

I’ve been helping businesses with their brand image and marketing messages since 1985. And I’ve been writing this blog since 2007. So these are not theories. These are proven tactics and tips that will help you launch a new brand or boost your existing business.

I answer some of the most fundamental questions, like “what is branding?” I also delve into other important marketing topics like website conversion, digital advertising, marketing strategy vs. tactics, copywriting, naming, and graphic design.

I promise, the content is thoroughly researched and creatively written. It’s a branding blog that covers a wide variety of topics that can help your overall marketing efforts. So dig in. For the most popular posts, click here.

Knowledge is nice, and there’s a lot to learn from a Top 100 Branding Blog. But sometimes you need more than just information. You need hands-on help from a team of experienced marketing experts to help you devise a strategy and execute the plan. Call us. 541-815-0075.

 

John Furgurson is a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. He’s an ad agency veteran and owner of BNBranding. What’s his story? Read more about John » For Branding FAQs Click here.   Connect with John on LinkedIn.