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  • brand credibility and bullshit article from BNBranding Brand credibility killers— 5 things guaranteed to set off my BS detector - All great brands share three traits : Relevance, Credibility and Differentiation. It's like a three-legged stool of success. Today we're going to focus on the credibility leg. Many successful businesses are built around commodities or me-too products, with basically no differentiation. And you can build a trendy business on short-term relevance and one-time transactions. But you can't build a brand that way. By definition, Brands require loyalty. And without some degree of credibility, you'll never establish a loyal following. So you can't build a brand without credibility. And once you've established credibility in your niche, you have to work really hard to maintain it. Because a lot of little things can whittle away at that leg of the stool, until… ... Continue Reading
 

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John Furgurson, author of a branding blog

Creative marketing insight that could transform your business.

Browse through the new-and-improved Brand Insight Blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas and examples. It’s all original content. Since 2007 I’ve been sharing my knowledge that will help you launch a new brand or boost your existing business. I answer some of the most fundamental questions, like “what is branding?” I also delve into other important marketing topics like website conversion, digital advertising, marketing strategy vs. tactics, content marketing, naming, and graphic design.

I promise, the content is thoroughly researched and covers a wide variety of topics that can help your branding efforts. So dig in. For the most popular posts, click here.

Knowledge is nice, and there’s a lot to learn from a top 100 branding blog. But sometimes you need more than just information. You need hands-on help from an experienced marketing expert. Call me. 541-815-0075.

I’m a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. I’m also an ad agency veteran and owner of BNBranding. What’s my story? Read more about me » For Branding FAQs Click here. Connect with me on LinkedIn.

 

 

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