BRAND INSIGHT BLOG
An insightful, creative branding blog that helps transform ordinary companies into iconic brands.
Most branding blogs are written for branding professionals and corporate marketing executives. This one’s different. Browse through the Brand Insight Blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas and examples that you can put to work immediately in your small business.
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Fresh off the printing press
AI in marketing — The amazing potential and real limitations
There’s so much buzz about AI in marketing I need a bee keeper’s suit just to keep the bullshit off of me. The marketing world is swarming with articles, opinions, podcasts and videos about how AI’s going to change world completely. Most of the publicity is positive, touting the time savings and efficiency that AI tools will provide. But there are also plenty…
Most popular posts
4 Ingredients of small-business branding – Learning from breakfast cereal and a 4-buck burrito
What do great brands have in common?
The 4 Ps of Marketing – Plus one for Ecommerce
Golf industry marketing strategy – Parity vs “kickassery”
Back to Basics (A working definition of Branding and Brand)
Secondary Reality (Alternative facts in natural foods marketing)
These two words are NOT synonymous: Logo. Brand.
Under Armour marketing — Sailing into a big, blue ocean of opportunity.
The secret to success: Clarity in business communications.
Sorting through the endless “marketing opportunities”
TMI – How information is killing your advertising
Branding Fundamentals – The ABCs of Branding are RCD
About the author
John Furgurson is a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. He’s an ad agency veteran and owner of BNBranding..