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- From underdog to big dog: Take-aways from the Nike brand narrative. - There’s nothing like a good origin story to remind everyone what your brand’s really all about. Phil Knight’s memoir, Shoe Dog, is an exceptional example. The early history of Nike shows how the brand narrative got off track. Knight didn't really understand marketing or the consumer. Like all good stories, it has plenty of interesting characters, plot twists and emotional ups and downs. Phil Knight wasn’t always the stadium-building billionaire that he is today. For a long time he was just a struggling small-business bean counter, trying to scrape out a living and stay… Continue Reading
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John Furgurson is a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. He’s an ad agency veteran and owner of BNBranding. What’s his story? Read more about John » For Branding FAQs Click here. Connect with John on LinkedIn.