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  • advertising is dead brand insight blog The rise of “Digital Marketing” — The death of advertising? - Advertising is dead. No it's not. Yes it is. No it's not! The debate about the death of advertising is not new. People have been going back and forth on that for years, and the rise of digital marketing has amplified the rhetoric dramatically. A whole new cottage industry is marketing the death of advertising, for its own benefit. But history is littered with these Chicken Little stories of advertising's demise... Back in the early 1950's, when TVs first made their way into living rooms across America, television proponents confidently proclaimed "Radio is dead.  TV's taking over. It's doomsday for radio." Obviously, that didn't happen. Radio evolved. It was not the death of advertising. The new medium didn't replace the… ... Continue Reading
 

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John Furgurson, author of a branding blog

Creative marketing insight that could transform your business.

Browse through the new-and-improved Brand Insight Blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas and examples. It’s all original content. Since 2007 I’ve been sharing my knowledge that will help you launch a new brand or boost your existing business. I answer some of the most fundamental questions, like “what is branding?” I also delve into other important marketing topics like website conversion, digital advertising, marketing strategy vs. tactics, content marketing, naming, and graphic design.

I promise, the content is thoroughly researched and covers a wide variety of topics that can help your branding efforts. So dig in. For the most popular posts, click here.

Knowledge is nice, and there’s a lot to learn from a top 100 branding blog. But sometimes you need more than just information. You need hands-on help from an experienced marketing expert. Call me. 541-815-0075.

I’m a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. I’m also an ad agency veteran and owner of BNBranding. What’s my story? Read more about me » For Branding FAQs Click here. Connect with me on LinkedIn.

 

 

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