BRAND INSIGHT BLOG
An insightful, creative branding blog that helps transform ordinary companies into iconic brands.
Most branding blogs are written for branding professionals and corporate marketing executives. This one’s different. Browse through the Brand Insight Blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas, and examples that you can put to work immediately in your small business.
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Fresh off the printing press
Successful branding – 3 logical reasons why brands need more emotional thinking
In the battle between right-brained marketing people, and left-brained finance people, the left brainers usually win.
They have data, spreadsheets, and the graphs to support their decisions. We have gut instinct, intuition, and experience.
But we also have some good, empirical evidence that suggests the analytical approach really isn’t the way to go when it comes to many business decisions. Especially when it comes…
Most popular posts
Easy Ad Hacks — TMI is killing your advertising
What do great brands have in common?
Sorting through a landslide of “marketing opportunities”
The secret to success: Clarity in business communications.
How to build a brand… First, own an idea.
These two words are NOT synonymous: Logo. Brand.
Back to Basics (A working definition of Branding and Brand)
The 4 Ps of Marketing – Plus one for Ecommerce
Golf industry marketing strategy – Parity vs “kickassery”
4 Ingredients of small-business branding – Learning from breakfast cereal and a 4-buck burrito
Secondary Reality (Alternative facts in natural foods marketing)
Under Armour marketing — Sailing into a big, blue ocean of opportunity.
About the author
John Furgurson is a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. He’s an ad agency veteran and owner of BN Branding..