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- New word, old idea — The definition of content marketing - "Content" is a sizzling buzzword in the marketing world these days. There are all sorts of specialists peddling different versions of content. "Content is King, Content is King," they all scream. Everyday I get multiple offers to provide content for this blog, and for my firm's website, and for my clients' websites. I hear from content marketing agencies, off-shore content factories, content producers, content designers, video content producers, social media content specialists and content journalists. Every one offers "expertise in my niche" and "professional" writers and producers. Not one has ever actually panned out. I'm not alone. A recent survey from Forrester Research shows that 87% of all companies are struggling to find content that produces a discernible ROI. Companies are… ... Continue Reading
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