BRAND INSIGHT BLOG
An insightful, creative branding blog that will change the way you think about marketing.
Most branding blogs are written for branding professionals and corporate marketing execs. This one’s different. The Brand Insight Blog has deep, insightful content packed full of practical advice and ideas that you can put to work immediately in your small business.
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Latest Post
The basics of Branding… What signals are you sending?
In my never-ending quest to help clarify the basics of branding, I want to talk about signals. Not just design signals. Not just the signals you send from your advertising, social media posts or PR efforts. I’m talking about the signals you send from your behavior, your customer service, your mode of operation, your political stance, your brand affiliations, your hiring practices and…
Most popular posts
Easy Ad Hacks — TMI is killing your advertising
What do great brands have in common?
Sorting through a landslide of “marketing opportunities”
The secret to success: Clarity in business communications.
How to build a brand… First, own an idea.
These two words are NOT synonymous: Logo. Brand.
Back to Basics (A working definition of Branding and Brand)
The 4 Ps of Marketing – Plus one for Ecommerce
Golf industry marketing strategy – Parity vs “kickassery”
4 Ingredients of small-business branding – Learning from breakfast cereal and a 4-buck burrito
Secondary Reality (Alternative facts in natural foods marketing)
Under Armour marketing — Sailing into a big, blue ocean of opportunity.
About the author
John Furgurson is a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. He’s an ad agency veteran and owner of BN Branding..