BRAND INSIGHT BLOG
An insightful, creative branding blog that helps transform ordinary companies into iconic brands.
Most branding blogs are written for branding professionals and corporate marketing executives. This one’s different. Browse through the Brand Insight Blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas, and examples that you can put to work immediately in your small business.
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3 key elements of branding: Relevance, Credibility & Differentiation
When you look at companies — large and small — that have become successful brands, you’ll notice strength, consistency and often superiority in three key areas: Relevance, Credibility and Differentiation. Let’s look at the 3 key elements of branding and see how companies combine them into a winning recipe for sustainable growth. Elements of Branding – #1 Relevance In his book on…
Most popular posts
These two words are NOT synonymous: Logo. Brand.
Back to Basics (A working definition of Branding and Brand)
The 4 Ps of Marketing – Plus one for Ecommerce
Golf industry marketing strategy – Parity vs “kickassery”
4 Ingredients of small-business branding – Learning from breakfast cereal and a 4-buck burrito
What do great brands have in common?
Secondary Reality (Alternative facts in natural foods marketing)
Under Armour marketing — Sailing into a big, blue ocean of opportunity.
The secret to success: Clarity in business communications.
Sorting through the endless “marketing opportunities”
TMI – How information is killing your advertising
How to build a brand… First, own an idea.
About the author
John Furgurson is a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. He’s an ad agency veteran and owner of BN Branding..