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crowd sourcing logo designs waste of money

Crowdsourcing logo design (Getting literal for little.)

6 Comments / BRANDING, Graphic Design / By

Crowdsourcing logo design is a sore subject in the graphic design community. I could easily write 10,000 words and show 1,000 examples of why crowdsourcing is a bad idea. But I’m just going to focus on two practical reasons that you probably haven’t considered… These two ought to be deal breakers for many people who are trying […]

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classic positioning strategy

Positioning Strategy — It’s not what you say. It’s what they THINK.

6 Comments / ADVERTISING / By

In the 1970’s Al Ries and Jack Trout popularized the concept of positioning strategy. Since then, they’ve written dozens of spin-off books, including Focus, The Immutable Laws of Marketing, Bottom Up Marketing, and even Re-Positioning. Still, you could have a roomful of MBA’s and no two would agree on what positioning really means. Many people

Positioning Strategy — It’s not what you say. It’s what they THINK. Read More »

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