NAMING

Logo contests: A bad idea for any good brand

Sometimes the most powerful branding case studies fall into the “what NOT to do” category. Take, for instance, logo contests. Specifically, a logo contest from the Australian Ministry of Tourism. It’s a big deal down under. This isn’t some neighborhood non-proft looking for a new logo. This is a multi-national tourism marketing effort for a …

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Naming your company – Why is it so dang hard to do well?

If you conducted a poll of 100 people like myself who develop brands for a living, 99 would tell you that naming your company is the hardest piece of the brand identity development process. Naming is way harder than designing logos or writing brand narratives. Naming a business is harder than naming a baby. Naming …

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Catching frogs and campfire songs — Branding lessons from summer camp

I find branding lessons in some pretty funny places. Like on a wart, on a frog, on a log at summer camp. Every summer when I roll up the sleeping bag, pack the bug spray and make all the preparations for another camping trip, memories of my childhood summer camps come flooding back. We sang …

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naming your company BN Branding

How to come up with a good business name – avoid these common mistakes

Business naming is one of those funny creative tasks that everyone thinks they can do. No one thinks they can draw a logo. They don’t “pitch in” during the design process with their own sketches, but they sure think they can come up with a good business name. There’s a lot of armchair quarterbacking involved …

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Ski Industry Marketing — New product launch vs. the birth of a brand

  It was the kind of day ski bums live for…  10 inches of new snow, calm winds, and the sky was clearing. It’s also the type of bluebird day that ski industry marketing revolves around. Queue the videographers! The experts with their GoPros were queued up before the first lift, chomping at the bit …

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Take your next agency for a spin.

You wouldn’t buy a BMW without getting behind the wheel. You have no idea what it can do. Same with BN Branding. So let’s go for a test drive… just one small assignment to prove how well we handle whatever you throw at us.

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