Everyone has marketing issues. We have a process for that. We’ve seen it all… Crappy packaging. Underperforming ads. Worn out websites. Bad brand names. Boring copy. We have a process that can fix 65% of those problems. It starts with a brand-first mindset. Because you can’t do any marketing without branding. It’s impossible. Every little tactic affects your […]
Here’s who we are: John Furgurson – Owner, creative director, brand strategist. John’s been called an anomaly… A creative guy with a penchant for business. A poetic entrepreneur. He can devise an insightful strategy in the morning and craft award-winning ad copy over lunch. It’s a left-brain, right-brain, one-two punch that fits perfectly with the
Case Studies You won’t find any Fortune 500 companies here. That’s not our niche. Our clients are business owners who don’t have time to become marketing experts. They are entrepreneurs with a dream. They are business owners and CEOs who want to reach the next level of success. Whatever that may be. Natural Foods Company
Golf industry branding, advertising, and digital marketing Golf is a tremendous passion of ours. So is advertising. So it makes sense to combine our passions. We provide golf industry branding, advertising and marketing that produces tangible results. No one knows the golf market better than we do. Forget-About-It! If you’re marketing a golf product, golf
In 2009 I called it “A feel-good brand in a bummed out world.” It was the type of non-profit brand that genuinely touched people, and put smiles on little faces. For me, a few minutes at Working Wonders Children’s Museum was a sure cure for a crummy day. It was also a great example of
Non-profit branding (A story of start-up success and failure) Read More »
So you want to hang up your own shingle. Or you have a great idea for a start-up, but you have no idea what to call it. This might be the closest thing you’re going to find to a DIY guide on how to name a new business. Eons ago, advertising pioneer Claude Hopkins said “a
Naming — Age-old advice on how to name a new business. Read More »
Ecommerce is exploding. The COVID 19 pandemic has created a tidal wave of activity in that industry. One of our clients has seen a 550% increase in online sales. A year ago they were wondering how to sell more stuff online, and now they’re wondering how to handle the operational implications of this new normal
The new normal for Ecommerce — How to sell more stuff online. Read More »
In the battle between right-brained marketing people, and left-brained finance people, the left brainers usually win.
They have data, spreadsheets, and the graphs to support their decisions. We have gut instinct, intuition, and experience.
But we also have some good, empirical evidence that suggests the analytical approach really isn’t the way to go when it comes to many business decisions. Especially when it comes to branding.
Successful branding – 3 logical reasons why brands need more emotional thinking Read More »
Here’s a news flash for all of you who are 35 or under: Flying wasn’t always this bad. There was a time when racking up frequent flyers miles was, actually, a little glamorous. You could fly the friendly skies and have a pleasant time. Sometimes the experience even lived up to the airline industry marketing
Airline Industry marketing (One Canadian brand stands out) Read More »
Let me tell you a story about storytelling in business — the most important, most under-appreciated leadership skill. All business revolves around persuasion. You have to persuade prospects to buy, investors to invest, employees to perform and suppliers to deliver. There’s no getting around it… if you’re going to succeed, you’ve got to persuade. You
Storytelling in business — a good story equals strong leadership. Read More »
You wouldn’t buy a BMW without getting behind the wheel. You have no idea what it can do. Same with BN Branding. So let’s go for a test drive… just one small assignment to prove how well we handle whatever you throw at us.
