It was the kind of day ski bums live for… 10 inches of new snow, calm winds, and the sky was clearing. It’s also the type of bluebird day that ski industry marketing revolves around. Queue the videographers! The experts with their GoPros were queued up before the first lift, chomping at the bit
Ski Industry Marketing — New product launch vs. the birth of a brand Read More »
Golf Industry marketing – case study John Ford’s not the type of guy who dishes out compliments. In fact, he’s one tough customer. But he’s been a client since 2006, and has stuck with BN Branding through three different business entities and multiple projects. “Marketing is kind of an obsession of mine,” Ford said. “I’ve
Golf Industry Marketing Read More »
Organic 3 Inc. Case Study Dan Corrigan and his partners at Organic 3 knew they needed help with their branding. They had a successful ecommerce operation selling vitamins, minerals and probiotic supplements, but they were selling their products under a hodge-podge of names, identities and packages with no clear brand strategy. “We were all over
Naming, branding and advertising in the supplements industry Read More »
Learn from real industry experts who have been there, done that. Most marketing content these days is written by low-cost freelancers from overseas who have never worked in marketing. Or worse yet, it’s written by AI bots that just scour the internet and cut and paste the same old crap over and over again. With
Superior Foods Case Study Craig Forrest is a veteran sales executive from the frozen food industry. After 20 years in the business he wanted to launch a brand from the ground floor, so he teamed up with his old friends at Superior Foods Int. and with BN Branding. “I had a general sense of what
Naming, brand strategy and identity design in the natural foods industry Read More »
John Furgurson Owner, writer, brand strategist. Yeah, I’ve been called an anomaly… A creative guy with a penchant for business. A poetic entrepreneur. I can devise an insightful strategy in the morning and craft award-winning ad copy over lunch. It’s a left-brain, right-brain, one-two punch that fits perfectly with the needs of small business clients.
Case Studies You won’t find any Fortune 500 companies here. That’s not our niche. Our clients are business owners who don’t have time to become marketing experts. They are entrepreneurs with a dream. They are business owners and CEOs who want to reach the next level of success. Whatever that may be. Natural Foods Company
Golf industry branding, advertising, and digital marketing Golf is a tremendous passion of ours. So is advertising. So it makes sense to combine our passions. We provide golf industry branding, advertising and marketing that produces tangible results. No one knows the golf market better than we do. Forget-About-It! If you’re marketing a golf product, golf
Here’s a news flash for all of you who are 35 or under: Flying wasn’t always this bad. There was a time when racking up frequent flyers miles was, actually, a little glamorous. You could fly the friendly skies and have a pleasant time. Sometimes the experience even lived up to the airline industry marketing
Airline Industry marketing (One Canadian brand stands out) Read More »
In the 1980’s Al Ries and Jack Trout popularized the concept of positioning strategy. Since then, they’ve written dozens of spin-off books, including Focus, The Immutable Laws of Marketing, Bottom Up Marketing, and even Re-Positioning. Still, you could have a roomful of MBA’s and no two would agree on what positioning really means. Many people
Positioning Strategy — It’s not what you say. It’s what they THINK. Read More »
