Mapping out the customer journey – in story formThe lingering effects of your brand identity design – good or badFlip the marketing funnel — make it a mountain.Building a brand personality that’s genuine, authentic, AND effective.Need to improve your marketing? Start with your P.O.V.Words matter! Why you need a tagline as part of your brand identity.Where branding begins — A holistic approach to branding and business.From underdog to big dog: Take-aways from the Nike brand narrative.The semantics of branding & rebranding: Get the words right, or else.Brand Simplicity – Whittling success down to its core.Custom club fitting: Path to perfection, or folly of the fragile golf psyche?Putting Your Best Foot Forward – How to make your products look great online.6 good questions about branding agencies and their ownersNaming your company – Why is it so dang hard to do well?Packaging design — unwrapping a critical element of your brandBrand experience – How one ski area is trying its best to manage expectations.Lessons learned from 30 years in a professional services businessMarketing lessons from all that annoying political advertising of 2020Small-Business Management 2020 — Unusual times require an unreasonable approach.Branding the Olympics – leading by example in sports marketingBorrowed interest and other desperate attempts to attract customersStorytelling in business — a good story equals strong leadership.The new normal in e-commerce — How to sell more stuff online.Advertising in a crisis: Shit happens, but brands endure.The ancient, proven path to marketing success – Credible, Emotional, RationalFear of loss in advertising — Another effective angle of attackNaming, rebranding, and the role of your brand origin story.The rise of “Digital Marketing” — The death of advertising?Brand credibility killers — 5 things guaranteed to set off my BS detectorNew word, old idea — The definition of content marketingDefinition of digital marketing — 3 things you HAVE to knowBrand design with a bang – Visual cues and consistency across platformsA new approach to website design – What’s the big idea?Strategic listening and consumer insight – Small business market researchThe Yin & Yang of Marketing – Are your efforts in balance?The Allure of Ecommerce (4 reasons why small retail brands often fail at online sales)Absolutely Better Branding Strategies (Lessons from a strong shot of vodka.)The DIY mentality and small business marketing (2 clearly different paths)4 Ingredients of small-business branding – Learning from breakfast cereal and a 4-buck burritoWhat do great brands have in common?The 4 Ps of Marketing – Plus one for EcommerceGolf industry marketing strategy – Parity vs “kickassery”How to do great branding ads — Subaru scores with skier-focused print.Need a new logo? (5 things to know before you hire professional help)Class A office space, Class A brand — Brand alignment with your locationBrands that are built to last. (Jim Collins on brand values)Back to Basics (A working definition of Branding and Brand)Secondary Reality (Alternative facts in natural foods marketing)Website Design & Development – How to make websites work on many levels.The secret, missing ingredient of content marketing.Crowdsourcing logo design (Getting literal for little.)Successful brands are built on beliefs. (Not products)How to build credibility for your brand, one chapter at a time.How stock photos sabotage your brand image – Beware of visual clichés.Naming a baby vs. naming a businessHow to compete in the booming Kombucha MarketMarketing Management & Leadership – Who’s really running the show?These two words are NOT synonymous: Logo. Brand.Writing better web copy — How long should that copy be? Really.Under Armour marketing — Sailing into a big, blue ocean of opportunity.Automotive Advertising: Another ride down that twisting, mountain road of tired clichés.Effective TV advertising — How to avoid TV spots that miss the mark.Enough, already, with the exclamation punctuation in advertising.The secret to success: Clarity in business communications.Sorting through the endless “marketing opportunities”Working together for more effective advertising. (11 helpful tips)Dual Purpose Websites – How to create branding sites that sell.“Brand” Trumps Managerial Incompetence.TMI – How information is killing your advertisingIs “Inspiring Bank” an Oxymoron? The Branding of Umpqua BankGratitude in business – 5 things every marketer should be thankful forSuccessful Branding — Zero-in on the main thing for brand loyalty.How to hire the right marketing person — the first time.When Branding outpaces the brand. And vice versa.The Inside-Out Approach To Building A Brand — Start with your peopleDeschutes Brewing Going National (How to grow without selling your soul.)4 common advertising mistakes — Bad puns, bribes and other branding blunders“High-Quality” Content – Finding or providing something genuinely worthwhile.Truth and clarity about Guerrilla MarketingBrands of Love (How to build a loving relationship with your customers.)What marketers can learn from the Olympics — Branding and the Olympic Rings.Cammo brand personality (Duck Dynasty goes high fashion.)Paralysis by Analysis (How fear and big data can kill great marketing)Marketing lessons from the not-so-surprising failure of SearsFake thrills and false advertising — Another automotive marketing misfire.Branding Fundamentals – The ABCs of Branding are RCDWho reads long copy these days? The hungry ones.Non-profit branding (A story of start-up success and failure)Strategic Thinking vs. Tactical Acting – Your marketing needs both.Craftsmanship in Advertising (God is in the details.)How to do more effective advertising (Just the facts won’t do it)Naming — Age-old advice on how to name a new business.Marketing Resolutions (3 easy paths to better branding)Why most marketing videos fail. (Unscripted advice on the missing ingredient)How to build a brand… First, own an idea.The new normal for Ecommerce — How to sell more stuff online.Truth, Lies, and Advertising HonestyEffective Personal Branding — The corporate head shot is not the ticket.Keen Footwear is a great branding case study. If the shoe fits.As long as first impressions matter, website design will matter.Successful branding – 3 logical reasons why brands need more emotional thinkingSmall brands, big attitudes. How to create an XXL brand personalityHow to make your copy more compelling: Mix up the words for better results.Brand authenticity (Keeping it real, honest, genuine and true)Masterful Brand Management – Golf industry marketing & Tiger WoodsAirline Industry marketing (One Canadian brand stands out)Brewpub Branding: Messaging and attitude from Brewpub Beer Snobs.How to differentiate your company (Disruption as a branding discipline)Ski Industry Marketing — New product launch vs. the birth of a brand5 Things All Iconic Brands Have In Common.Logo contests: A bad idea for any good brandThe difference between marketing strategy and tactics.Ecommerce brands & on-line shopping — The best thing ever for MANkind.Death in a small business — Brands outlive their founders.Brands and corporate mergers — F15 Fighter vs. the 787 DreamlinerPredicting consumer behavior: Or the whacky, random ways people buy.Garbage In, Garbage Out — How to avoid waste in advertisingCatching frogs and campfire songs — Branding lessons from summer campPepsi logo redesign – A new spin on the Pepsi logo.Personal branding strategy – Get to the heart of it.1 Tough Mother, 2 marketing objectives: Image advertising AND resultsMarketing for financial advisors – beyond gift basketsComparison ads – From Cola Wars to Computer WarsOld-school advice from Mad Men: Improve response by using the USP in Advertising.Just a little trim around the ears — How to cut your marketing budget without hurting your brand image.Website Design — How to hone-in on a better homepageTravel industry advertising – Wales misses the fairway by a mile.Retail Marketing Strategy — Super Sales vs. Super Brands.Restaurant Branding — Recipes for failure and successThe ultimate franchise retail branding experience – like a kid in a candy storeMarketing lessons from GM — Will a $30 billion bailout buy them some focus?Delivering your elevator pitch to potential investors — Gone in 60 secondsLiving The Brand, Scott Bedbury Style.Judge Not. (And make good marketing decisions.)State Farm is Where??? Insurance industry marketingPositioning — It’s not what you SAY. It’s what they THINK.Brand strategy: Put some meat in your marketing messages.Bare breasts mean business at Starbucks.How to survive when the economy tanks.Is it car sickness, or just nauseating radio ads?Absolutely better brand differentiation.Wait, what??? The 5 worst words in marketingJust say NO. Sage advice for small businessGetting to the point for better PowerPoint PresentationsTo Blog, or not to Blog.
