Archive of all Brand Insight Blog posts
“Brand” Trumps Managerial Incompetence.
“High-Quality” Content – Finding or providing something genuinely worthwhile.
1 Tough Mother, 2 marketing objectives: Image advertising AND results
4 common advertising mistakes — Bad puns, bribes and other branding blunders
4 Ingredients of small-business branding – Learning from breakfast cereal and a 4-buck burrito
5 Things All Iconic Brands Have In Common.
A new approach to website design – What’s the big idea?
Absolutely better brand differentiation.
Absolutely Better Branding Strategies (Lessons from a strong shot of vodka.)
Advertising in a crisis: Shit happens, but brands endure.
Airline Industry marketing (One Canadian brand stands out)
As long as first impressions matter, website design will matter.
Automotive Advertising: Another ride down that twisting, mountain road of tired clichés.
Back to Basics (A working definition of Branding and Brand)
Bare breasts mean business at Starbucks.
Borrowed interest and other desperate attempts to attract customers
Brand authenticity (Keeping it real, honest, genuine and true)
Brand credibility killers — 5 things guaranteed to set off my BS detector
Brand design with a bang – Visual cues and consistency across platforms
Brand experience – How one ski area is trying its best to manage expectations.
Brand strategy: Put some meat in your marketing messages.
Branding Fundamentals – The ABCs of Branding are RCD
Branding the Olympics – leading by example in sports marketing
Brands and corporate mergers — F15 Fighter vs. the 787 Dreamliner
Brands of Love (How to build a loving relationship with your customers.)
Brands that are built to last. (Jim Collins on brand values)
Brewpub Branding: Messaging and attitude from Brewpub Beer Snobs.
Cammo brand personality (Duck Dynasty goes high fashion.)
Catching frogs and campfire songs — Branding lessons from summer camp
Class A office space, Class A brand — Brand alignment with your location
Comparison ads – From Cola Wars to Computer Wars
Craftsmanship in Advertising (God is in the details.)
Crowdsourcing logo design (Getting literal for little.)
Death in a small business — Brands outlive their founders.
Definition of digital marketing — 3 things you HAVE to know
Delivering your elevator pitch to potential investors — Gone in 60 seconds
Deschutes Brewing Going National (How to grow without selling your soul.)
Dual Purpose Websites – How to create branding sites that sell.
Ecommerce brands & on-line shopping — The best thing ever for MANkind.
Effective Personal Branding — The corporate head shot is not the ticket.
Effective TV advertising — How to avoid TV spots that miss the mark.
Enough, already, with the exclamation punctuation in advertising.
Fake thrills and false advertising — Another automotive marketing misfire.
Fear Of Loss in advertising — Another effective angle of attack
Garbage In, Garbage Out — How to avoid waste in advertising
Getting to the point for better PowerPoint Presentations
Golf industry marketing strategy – Parity vs “kickassery”
Gratitude in business – 5 things every marketer should be thankful for
How stock photos sabotage your brand image – Beware of visual clichés.
How to build a brand… First, own an idea.
How to build credibility for your brand, one chapter at a time.
How to compete in the booming Kombucha Market
How to differentiate your company (Disruption as a branding discipline)
How to do great branding ads — Subaru scores with skier-focused print.
How to do more effective advertising (Just the facts won’t do it)
How to hire the right marketing person — the first time.
How to make your copy more compelling: Mix up the words for better results.
How to survive when the economy tanks.
Is “Inspiring Bank” an Oxymoron? The Branding of Umpqua Bank
Is it car sickness, or just nauseating radio ads?
Judge Not. (And make good marketing decisions.)
Just a little trim around the ears — How to cut your marketing budget without hurting your brand image.
Just say NO. Sage advice for small business
Keen Footwear is a great branding case study. If the shoe fits.
Lessons learned from 30 years in a professional services business
Living The Brand, Scott Bedbury Style.
Logo contests: A bad idea for any good brand
Marketing for financial advisors – beyond gift baskets
Marketing lessons from all that annoying political advertising of 2020
Marketing lessons from GM — Will a $30 billion bailout buy them some focus?
Marketing lessons from the not-so-surprising failure of Sears
Marketing Management & Leadership – Who’s really running the show?
Marketing Resolutions (3 easy paths to better branding)
Masterful Brand Management – Golf industry marketing & Tiger Woods
Naming — Age-old advice on how to name a new business.
Naming a baby vs. naming a business
Naming your company – Why is it so dang hard to do well?
Naming, rebranding, and the role of your brand origin story.
Need a new logo? (5 things to know before you hire professional help)
New word, old idea — The definition of content marketing
Non-profit branding (A story of start-up success and failure)
Old-school advice from Mad Men: Improve response by using the USP in Advertising.
Packaging design — unwrapping a critical element of your brand
Paralysis by Analysis (How fear and big data can kill great marketing)
Pepsi logo redesign – A new spin on the Pepsi logo.
Personal branding strategy – Get to the heart of it.
Positioning — It’s not what you SAY. It’s what they THINK.
Predicting consumer behavior: Or the whacky, random ways people buy.
Restaurant Branding — Recipes for failure and success
Retail Marketing Strategy — Super Sales vs. Super Brands.
Secondary Reality (Alternative facts in natural foods marketing)
Ski Industry Marketing — New product launch vs. the birth of a brand
Small brands, big attitudes. How to create an XXL brand personality
Small-Business Management 2020 — Unusual times require an unreasonable approach.
Sorting through the endless “marketing opportunities”
State Farm is Where??? Insurance industry marketing
Storytelling in business — a good story equals strong leadership.
Strategic listening and consumer insight – Small business market research
Strategic Thinking vs. Tactical Acting – Your marketing needs both.
Successful branding – 3 logical reasons why brands need more emotional thinking
Successful Branding — Zero-in on the main thing for brand loyalty.
Successful brands are built on beliefs. (Not products)
The 4 Ps of Marketing – Plus one for Ecommerce
The Allure of Ecommerce (4 reasons why small retail brands often fail at online sales)
The ancient, proven path to marketing success – Credible, Emotional, Rational
The difference between marketing strategy and tactics.
The DIY mentality and small business marketing (2 clearly different paths)
The Inside-Out Approach To Building A Brand — Start with your people
The new normal for Ecommerce — How to sell more stuff online.
The new normal in e-commerce — How to sell more stuff online.
The rise of “Digital Marketing” — The death of advertising?
The secret to success: Clarity in business communications.
The secret, missing ingredient of content marketing.
The ultimate franchise retail branding experience – like a kid in a candy store
The Yin & Yang of Marketing – Are your efforts in balance?
These two words are NOT synonymous: Logo. Brand.
TMI – How information is killing your advertising
To Blog, or not to Blog.
Travel industry advertising – Wales misses the fairway by a mile.
Truth and clarity about Guerrilla Marketing
Truth, Lies, and Advertising Honesty.
Under Armour marketing — Sailing into a big, blue ocean of opportunity.
Wait, what??? The 5 worst words in marketing
Website Design — How to hone-in on a better homepage
Website Design & Development – How to make websites work on many levels.
What do great brands have in common?
What marketers can learn from the Olympics — Branding and the Olympic Rings.
When Branding outpaces the brand. And vice versa.
Who reads long copy these days? The hungry ones.
Why most marketing videos fail. (Unscripted advice on the missing ingredient)
Working together for more effective advertising. (11 helpful tips)
Writing better web copy — How long should that copy be? Really.