In Eastern philosophy yin yang represents the concept of duality. Two halves working together toward wholeness and harmony. It’s the dance of opposites — where seemingly contrary forces are actually complementary. Like marketing strategy and tactics. “Wholeness” in marketing — ie optimal results — is only achieved when you strike that delicate balance between […]
The Yin & Yang of Marketing – Are your efforts in balance? Read More »
541-815-0075 Are your marketing tactics aligned with your strategy? Your operation? Your brand? Are you struggling to prioritize your tactics and track results?Is your marketing effort out of balance? We can help with a Yin Yang Marketing Assessment. Marketing programs, like people, need balance. It’s a yin yang thing. And balance begins by finding the
Strategy & Tactics – The Yin & Yang of Marketing Read More »
Are you unclear about the difference between marketing strategy and tactics? Are you struggling to prioritize your marketing efforts and track your successes? Do you know if your strategy is aligned with your tactics — and with your operation, your target market and your brand? Are your marketing efforts out of balance? We can help
Strategy & Tactics – The Yin & Yang of Marketing Read More »
In the advertising industry big ideas are the currency of success. Doesn’t matter if you’re working on an ad or a website, you work your butt off to come up with a big idea that can be leveraged into a giant, category-busting campaign. That kind of thinking is the key to a new approach to
A new approach to website design – What’s the big idea? Read More »
It’s 1810. Napolean’s armies have conquered all of Europe and are enjoying the spoils. But in Spain, small bands of dedicated freedom fighters wage their own war against the occupying forces. They sneak. Strike. Move. Hide. And strike again. They involve the enemy in a long, drawn-out war, and ultimately prevail. That’s how the term
Truth and clarity about Guerrilla Marketing Read More »
Surely you’ve heard the online chatter about “digital marketing.” There are a million platforms, channels, systems, software programs and “strategies” that are guaranteed to help you “kill it” online. Every month it’s something new. (You using Facebook Messenger as an ad platform yet? What about TikTok?) If you’re a business owner you have better things
Definition of digital marketing — 4 things you HAVE to know Read More »
I’ve been writing the Brand Insight Blog regularly since 2008. The single most popular post I’ve ever written focuses on the difference between marketing strategy and marketing tactics. Thinking and planning vs. doing and implementing. Seems there’s some confusion there, to say the least, about the definition of marketing tactics vs. marketing strategy. For example,
Strategic Thinking + Tactical Acting – For better marketing you need both Read More »
The marketing landscape isn’t really a landscape anymore. It’s more like a fast moving landslide, snapping trees and engulfing unsuspecting business owners up to their ears in muck. Most clients I know are wearing so many different hats, they can’t begin to sort out all the “marketing opportunities,” much less make sound strategic decisions regarding each one.
Sorting through a landslide of “marketing opportunities” Read More »
When it comes to belt tightening, most marketing managers have it all wrong. The minute the boss gives them the bad news… “gotta cut your marketing budget” they go straight to the list of tactics and start chopping off the bottom of the spread sheet. Not a stylish trim around the ears, more like a
How to cut your marketing budget without hurting your brand image. Read More »
A successful marketing guy asked me a question recently — a real no-brainer — which led me to believe he didn’t know the difference between marketing strategy and tactics. How can that be? He’s held several high-paying marketing positions. He has an MBA. He’s gotta know this stuff. So I started doing some research online
The difference between marketing strategy and tactics. Read More »
