digital marketing

AI in marketing — The amazing potential and real limitations

There’s so much buzz about AI in marketing I need a bee keeper’s suit just to keep the bullshit off of me.  The marketing world is swarming with articles, opinions, podcasts and videos about how AI’s going to change world completely. I’m sure they’re right. Most of the publicity is positive, touting the time savings …

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BNBranding how to choose the right message for your ads

New word, old idea — The definition of content marketing

“Content” is a sizzling buzzword in the marketing world these days. There are all sorts of specialists peddling different versions of content. “Content is King, Content is King,” they all scream. Everyday I get multiple offers to provide content for this blog, and for my firm’s website, and for my clients’ websites. I hear from …

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Definition of digital marketing — 3 things you HAVE to know

Surely you’ve heard the online chatter about “digital marketing.” There are a million platforms, channels, systems, software programs, “strategies”  and agencies that are guaranteed to help you “kill it” online. Every month it’s something new. (You using Facebook Messenger as an ad platform yet? What about TicToc?) If you’re a business owner you have better …

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