digital marketing

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Ai in marketing — The amazing potential and real limitations

There’s so much buzz about AI in marketing I need a bee keeper’s suit just to write this. The marketing world is swarming with articles, opinions, podcasts and videos about how AI’s going to change world completely. I’m sure they’re right. Most of the publicity is positive, touting the time savings and efficiency that Ai …

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Putting your best foot forward – How to make your products look great online.

Ever since the COVID pandemic every category in the e-commerce industry has been growing like a weed plant. Everyone wants to know how to make their products look great online so they can cash in on the ecommerce gold rush. Small, family-owned boutiques are starting their own online operations; Bricks and Clicks, it’s called. Manufacturing …

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BNBranding how to choose the right message for your ads

New word, old idea — The definition of content marketing

“Content” is a sizzling buzzword in the marketing world these days. There are all sorts of specialists peddling different versions of content. “Content is King, Content is King,” they all scream. Everyday I get multiple offers to provide content for this blog, and for my firm’s website, and for my clients’ websites. I hear from …

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Definition of digital marketing — 3 things you HAVE to know

Surely you’ve heard the online chatter about “digital marketing.” There are a million platforms, channels, systems, software programs, “strategies”  and agencies that are guaranteed to help you “kill it” online. Every month it’s something new. (You using Facebook Messenger as an ad platform yet? What about TicToc?) If you’re a business owner you have better …

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Take your next agency for a spin.

You wouldn’t buy a BMW without getting behind the wheel. You have no idea what it can do. Same with BN Branding. So let’s go for a test drive… just one small assignment to prove how well we handle whatever you throw at us.

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