There’s so much buzz about AI in marketing I need a bee keeper’s suit just to keep the bullshit off of me. The marketing world is swarming with articles, opinions, podcasts and videos about how AI’s going to change world completely. I’m sure they’re right. Most of the publicity is positive, touting the time savings …
AI in marketing — The amazing potential and real limitations Read More »
“Content” is a sizzling buzzword in the marketing world these days. There are all sorts of specialists peddling different versions of content. “Content is King, Content is King,” they all scream. Everyday I get multiple offers to provide content for this blog, and for my firm’s website, and for my clients’ websites. I hear from …
New word, old idea — The definition of content marketing Read More »
Surely you’ve heard the online chatter about “digital marketing.” There are a million platforms, channels, systems, software programs, “strategies” and agencies that are guaranteed to help you “kill it” online. Every month it’s something new. (You using Facebook Messenger as an ad platform yet? What about TicToc?) If you’re a business owner you have better …
Definition of digital marketing — 3 things you HAVE to know Read More »
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand.
My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.
