Everyone’s fixated on short copy these days… Gotta write as if everyone’s hyper-distracted and generally blind to anything that’s set in type. But in the rush to shorten, truncate and boil every good idea down to a tweetable gif or an infographic, many marketers are missing the nuances that translate to more engagement, better conversion, […]
Mapping out the customer journey – in story form Read More »
“Content” is a sizzling buzzword in the marketing world these days. There are all sorts of specialists peddling different versions of content. “Content is King, Content is King,” they all scream. Everyday I get multiple offers to provide content for this blog, and for my firm’s website, and for my clients’ websites. I hear from
New word, old idea — The definition of content marketing Read More »
Professional services marketing is one of the toughest specialties in my line of work. First of all, marketing an intangible service is much harder than marketing a tangible product, like a tasty new food item. Second, it’s hard to know where to spend your money, and which tactics are appropriate for a professional services
Lessons learned from 30 years in a professional services business Read More »
COPA Kids case study – Medical practice marketing Thanks to Debbie Pantenberg’s marketing leadership, Central Oregon Pediatrics now has 67% market share. And before that, she worked with BN Branding on several other client projects. “I’ve worked with a variety of different agencies, but I gotta say, the team at BN Branding is my go-to
Learn from real industry experts who have been there, done that. Most marketing content these days is written by low-cost freelancers from overseas who have never worked in marketing. Or worse yet, it’s written by AI bots that just scour the internet and cut and paste the same old crap over and over again. With
Superior Foods Case Study Craig Forrest is a veteran sales executive from the frozen food industry. After 20 years in the business he wanted to launch a brand from the ground floor, so he teamed up with his old friends at Superior Foods Int. and with BN Branding. “I had a general sense of what
Naming, brand strategy and identity design in the natural foods industry Read More »
Here’s who we are: John Furgurson – Owner, creative director, brand strategist. John’s been called an anomaly… A creative guy with a penchant for business. A poetic entrepreneur. He can devise an insightful strategy in the morning and craft award-winning ad copy over lunch. It’s a left-brain, right-brain, one-two punch that fits perfectly with the
Brand Strategy —It’s not a no-brainer. You can’t build an iconic brand without a solid strategy. And without insight, there is no strategy. So we go deep into your market, your products, heritage, culture and customers to provide game-changing insight. And we don’t stop there… we also help you execute the strategy we deliver. It’s a
Ever notice how some companies are constantly scrambling to attract customers, while others enjoy some sort of magnetic attraction that keeps the customers flowing in? The scramblers spend a lot of money on digital ads, social media posts and all sorts of promotional bribery. Their marketing messages are all over the place, and they don’t
Borrowed interest and other desperate attempts to attract customers Read More »
Humans love instant gratification. In fact, our brains are wired for it. But the path to marketing success is not instantaneous. It starts in the gut, meanders around till it hits your heart, and finishes in the head — if you play your cards right. Say hello to the holy trinity of marketing success: Credible,
The ancient, proven path to marketing success – Credible, Emotional, Rational Read More »
