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3 key elements of branding: Relevance, Credibility & Differentiation

When you look at companies — large and small — that have become successful brands, you’ll notice strength, consistency and often superiority in three key areas: Relevance, Credibility and Differentiation. Let’s look at the 3 key elements of branding and see how companies combine them into a winning recipe for sustainable growth. Elements of Branding …

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Brand Simplicity – Whittling success down to its core.

In business I think it’s human nature to add unnecessary complexity to all sorts of things. Business owners, inventors, entrepreneurs and marketers add complexity because it feels like it adds value… It gives us more to talk about, more features to tout, more bullet points for the pitch deck, more hype to hype, more stuff …

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How to come up with a good business name – avoid these common mistakes

Business naming is one of those funny creative tasks that everyone thinks they can do. No one thinks they can draw a logo. They don’t “pitch in” during the design process with their own sketches, but they sure think they can come up with a good business name. There’s a lot of armchair quarterbacking involved …

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BNBranding how to choose the right message for your ads

New word, old idea — The definition of content marketing

“Content” is a sizzling buzzword in the marketing world these days. There are all sorts of specialists peddling different versions of content. “Content is King, Content is King,” they all scream. Everyday I get multiple offers to provide content for this blog, and for my firm’s website, and for my clients’ websites. I hear from …

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Advertising in a crisis: Shit happens, but brands endure.

Every entrepreneur experiences setbacks… Markets crash. Key team members leave with your biggest accounts. There are supply-chain snaffus, natural disasters, and now, a novel virus that slams the door on a robust economy. It’s hard to know what to do when you’re advertising in a crisis, but this is when your branding efforts can really …

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The new normal for Ecommerce — How to sell more stuff online.

Ecommerce is exploding. The COVID 19 pandemic has created a tidal wave of activity in that industry. One of our clients has seen a 550% increase in online sales. A year ago they were wondering how to sell more stuff online, and now they’re wondering how to handle the operational implications of this new normal …

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The ultimate franchise retail branding experience – like a kid in a candy store

My annual Christmas shopping excursion always eventually leads me to one place: Powell’s Sweet Shop. To me, it’s the ultimate example of successful retail branding. (And it’s not even called Powell’s any more) Ben & Jerry’s has a lot of appeal  in the summertime, but Powell’s resonates with me on a completely different level. To …

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Take your next agency for a spin.

You wouldn’t buy a BMW without getting behind the wheel. You have no idea what it can do. Same with BN Branding. So let’s go for a test drive… just one small assignment to prove how well we handle whatever you throw at us.

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