Let’s face it… Rebranding can be a costly pain in the ass. It’s probably the last thing that most CEOs would choose to tackle. (Too artsy. Too nebulous.) If you have a start-up company it’s better to avoid rebranding by being extra thorough with your initial brand strategy, naming and identity design. But sometimes it …
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.