Marketing Management

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Ai in marketing — The amazing potential and real limitations

There’s so much buzz about AI in marketing I need a bee keeper’s suit just to write this. The marketing world is swarming with articles, opinions, podcasts and videos about how AI’s going to change world completely. I’m sure they’re right. Most of the publicity is positive, touting the time savings and efficiency that Ai …

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Hollywood Sign from Central LA

How to manage your marketing efforts like a Hollywood Producer

Are you burdened by all the tactical marketing options? Ever wonder how to manage your marketing efforts more effectively?  Take a cue from the movie industry. Have you ever really watched the final credits of a movie? They go on and on and on listing every last editor, actor, gaffer, grip and gopher who was …

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path to marketing success

How to simplify your marketing efforts for more efficiency

I think it’s human nature to add unnecessary complexity to things. But the most effective marketers do just the opposite. They reduce complexity and keep it simple. It’s the tried-and-true KISS method… Keep it simple, stupid!   Most business owners, inventors, entrepreneurs and marketers don’t do that. They add complexity because it feels like it …

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branding blog by BNBranding in Bend Oregon

Paralysis by Analysis (How fear and big data can kill great marketing)

Everyone’s talking about “big data” and how data-driven marketing is the holy grail of marketing. There’s no doubt, big companies have more data to work with than ever before. And that data often contributes to successful marketing initiatives. But it can also be a drag. Here’s an analogy: Thanks to new technology, golfers can now …

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polishing your pitch for venture capital

Delivering your elevator pitch to potential investors — Gone in 60 seconds

It didn’t take long to get through the wildcard round at the Bend Venture Conference. Each presenter had exactly 60 seconds to do an elevator pitch. The best short pitch won a chance to do a 10-minute presentation later in the day. The ultimate prize: Hundreds of thousands of dollars  in venture capital. Nothing tests …

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Take your next agency for a spin.

You wouldn’t buy a BMW without getting behind the wheel. You have no idea what it can do. Same with BN Branding. So let’s go for a test drive… just one small assignment to prove how well we handle whatever you throw at us.

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