Here’s who we are: John Furgurson – Owner, creative director, brand strategist. John’s been called an anomaly… A creative guy with a penchant for business. A poetic entrepreneur. He can devise an insightful strategy in the morning and craft award-winning ad copy over lunch. It’s a left-brain, right-brain, one-two punch that fits perfectly with the […]
In the world of sports marketing one event rises above the competition in terms of branding and worldwide audience appeal… the Olympics. If you’re thinking of sponsoring a sporting event, signing an athlete as as spokesperson, or marketing your own sporting event, you can learn a lot by studying what the International Olympic Committee
Branding the Olympics – leading by example in sports marketing Read More »
Ever notice how some companies are constantly scrambling to attract customers, while others enjoy some sort of magnetic attraction that keeps the customers flowing in? The scramblers spend a lot of money on digital ads, social media posts and all sorts of promotional bribery. Their marketing messages are all over the place, and they don’t
Borrowed interest and other desperate attempts to attract customers Read More »
The COVID 19 pandemic has created a frenzy of activity in the e-commerce industry. One of my CPG clients saw a 550% increase in online sales – until they ran into supply chain issues and had to post “out of stock” on every item. The new normal for e-commerce is going to be huge. The
The new normal in e-commerce — How to sell more stuff online. Read More »
Every entrepreneur experiences setbacks… Markets crash. Key team members leave with your biggest accounts. There are supply-chain snaffus, natural disasters, and now, a novel virus that slams the door on a robust economy. It’s hard to know what to do when you’re advertising in a crisis, but this is when your branding efforts can really
Advertising in a crisis: Shit happens, but brands endure. Read More »
A great website is an integral part of any branding effort. That’s where you can tell your story, define your purpose, differentiate your company and make a brilliant first impression. A more strategic approach to web development. Unfortunately, Most small business websites are nothing more than bad corporate brochures in electronic form. Everywhere you look
Websites that rank. Online storefronts that sell.And brands you can take to the bank. At BNBranding results are built-in to our website development process. Our sites deliver high Google rankings, good sales volumes, and exceptional engagement analytics because they’re driven by a rock-solid brand strategy, For us it’s strategy first. Then content. Then design and
Website development services Read More »
We turn ordinary companies into iconic brands. How? With a right-brain left-brain one-two punch of insightful brand strategy and remarkable creativity. Put them together and you have a trusted marketing partner that can produce the results you’re longing for. Start your new branding effort today. All it takes is one quick phone call. Schedule a
It was one hell of a gift basket, piled high with a delicious assortment of treats… Not unusual for the holiday season, except it came from my financial advisor. First gift ever from a planner who I’ve worked with for more than 10 years. Apparently, the stock market’s rise inspired her to do a little outreach.
Marketing for financial advisors – beyond gift baskets Read More »
It’s discount days in the retail world right now. Everywhere you turn there’s a super sale, an inventory reduction, a seasonal clearance event or some other equally banal form of discounting. That’s always the default retail marketing strategy. Retailers, both brick and mortar store owners and ecommerce operators, are desperate to get people in the
Retail Marketing Strategy — Super Sales vs. Super Brands. Read More »
