Every business owner on earth has asked this question at some point or another… They lament, “does advertising really work? Am I wasting my money? Please, someone, explain to me how this all works.” I will do my very best. Am I biased? Absolutely. I’ve been in advertising for a long time, so I admit […]
Does advertising really work? If so, how? Read More »
Organic 3 Inc. Case Study Dan Corrigan and his partners at Organic 3 knew they needed help with their branding. They had a successful ecommerce operation selling vitamins, minerals and probiotic supplements, but they were selling their products under a hodge-podge of names, identities and packages with no clear brand strategy. “We were all over
Naming, branding and advertising in the supplements industry Read More »
Successful Brand Advertising: We have the ideas. Do you have the guts? Successful advertising hinges on three things: Creativity, consistency and guts. If you don’t run your ads with enough frequency you won’t get the results you want. If your ads are familiar looking, similar sounding, or anything short of unique, they will be ignored
Effective TV advertising is hard to come by in my town. I just cringe when I see most local commercials… Not because of the horrific script writing. Not because of the low, low, low production quality. Not because of the ill-advised choice of “talent,” or the mind-numbing jingle. I expect all that from the local
Effective TV advertising — How to avoid TV spots that miss the mark. Read More »
There was a group discussion on LinkedIn recently that started with this question: “Does website design really matter? ” It provoked quite a debate… Graphic designers and advertising people in one camp, web programmers and entrepreneurs in the other, arguing their respective positions. The paint-by-numbers group believes web design doesn’t really matter at all. Design
Does website design matter? Yes, as long as first impressions matter. Read More »
The marketing landscape isn’t really a landscape anymore. It’s more like a fast moving landslide, snapping trees and engulfing unsuspecting business owners up to their ears in muck. Most clients I know are wearing so many different hats, they can’t begin to sort out all the “marketing opportunities,” much less make sound strategic decisions regarding each one.
Sorting through a landslide of “marketing opportunities” Read More »
A successful marketing guy asked me a question recently — a real no-brainer — which led me to believe he didn’t know the difference between marketing strategy and tactics. How can that be? He’s held several high-paying marketing positions. He has an MBA. He’s gotta know this stuff. So I started doing some research online
The difference between marketing strategy and tactics. Read More »
A lot of people ask me about our brand design and the graphics that accompany these blog posts. They see the same visual cues on the BN Branding website, in social media posts, in presentations, in our ads, emails, videos and even on good old-fashioned post cards. They comment about our graphics when they see
Brand design with a bang – Visual cues and consistency across platforms Read More »
Let’s talk about one of the most popular marketing metaphors of all time: The Marketing Funnel. Sales funnels, marketing funnels and conversion funnels are ubiquitous in the business world. It’s an idea that dates back a hundred years, and it goes like this… At the top of the marketing funnel you have
Flip the marketing funnel — make it a mountain. Read More »
Started in 2007, The Brand Insight Blog is one of the longest running, most credible sources of branding and marketing information on the web. It’s no wonder we get dozens of blind requests every day from people looking to leverage that authority. Lots of people want to ride on our coattails and write for the
Link/Advertise/Write for the Brand Insight Blog Read More »
