Contrary to popular belief, information is the enemy of persuasion. Not the friend. In fact, too much information is the number one killer of advertising, presentations, speeches and brand messages in general. Most people think they can convince, sell or persuade by piling on facts and stats. Well, it might make you feel smart, but it’s […]
TMI – How information is killing your advertising Read More »
Guess what… Great advertising is hard to come by. And advertising mistakes are much more common than home runs like “Got Milk” or “Just Do It.” Advertising is hard for corporate brand managers who have big ad agencies, market research firms, and millions of dollars at their disposal. Advertising is hard for the mid-level marketing
4 common advertising mistakes — Bad puns, bribes and other branding blunders Read More »
I seldom write about Super Bowl advertising. (Too many other commentators offering their expert insight on the latest crop of outlandishly juvenile spots.) Besides, for most small business owners there’s no worthwhile takeaway from those big-budget productions. No marketing lesson to be learned. Spending millions to air one commercial just doesn’t compute. But in 2013 I
Craftsmanship in Advertising (God is in the details.) Read More »
A successful marketing guy asked me a question recently — a real no-brainer — which led me to believe he didn’t know the difference between marketing strategy and tactics. How can that be? He’s held several high-paying marketing positions. He has an MBA. He’s gotta know this stuff. So I started doing some research online
The difference between marketing strategy and tactics. Read More »
A lot of people ask me about our brand design and the graphics that accompany these blog posts. They see the same visual cues on the BN Branding website, in social media posts, in presentations, in our ads, emails, videos and even on good old-fashioned post cards. They comment about our graphics when they see
Brand design with a bang – Visual cues and consistency across platforms Read More »
Let’s talk about one of the most popular marketing metaphors of all time: The Marketing Funnel. Sales funnels, marketing funnels and conversion funnels are ubiquitous in the business world. It’s an idea that dates back a hundred years, and it goes like this… At the top of the marketing funnel you have
Flip the marketing funnel — make it a mountain. Read More »
Started in 2007, The Brand Insight Blog is one of the longest running, most credible sources of branding and marketing information on the web. It’s no wonder we get dozens of blind requests every day from people looking to leverage that authority. Lots of people want to ride on our coattails and write for the
Link/Advertise/Write for the Brand Insight Blog Read More »
Moved into a swanky new office building last week. (Great views of Mt. Bachelor, Broken Top, Three Sisters and the Phoenix Inn parking lot.)
The Alexander Drake Building, Downtown Bend, OR As I was unpacking boxes, lifting heavy furniture and contemplating the feng shui, it occurred to me that professional service firms spend a lot of time and money on their office space. And rightly so.
Class A office space, Class A brand — Brand alignment with your location Read More »
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Brand Insight Blog Read More »
Bend branding firm helps launch a new brand of frozen foods. Oct. 10, 2021 Eathos premium imported frozen dinners are now for sale in 800 Target Stores nationwide. The new brand of consciously tasty comfort food is from Superior Foods Int., of Watsonville, CA. BN Branding has been working on the brand’s launch since 2019.
You wouldn’t buy a BMW without getting behind the wheel. You have no idea what it can do. Same with BN Branding. So let’s go for a test drive… just one small assignment to prove how well we handle whatever you throw at us.
