Digital Advertising that jumps off the screen and produces results. With digital advertising from BN Branding you can reach your target audience with memorable graphics, spot-on messaging and sound technology across every platform. We combine the craftsmanship and creativity of classic advertising with the dynamic nature of mobile-driven digital marketing.
Digital Advertising Read More »
Advertising is dead. No it’s not. Yes it is. No it’s not! The debate about the death of advertising is not new. People have been going back and forth on that for years, and the rise of digital marketing has amplified the rhetoric dramatically. An entire cottage industry is marketing the death of advertising, for
The rise of “Digital Marketing” — The death of advertising? Read More »
I took a load to the local dump the other day. As I hucked yard debris and unwanted consumer goods out the back of the truck, I got to thinking about waste in advertising… There are mountains of it. Despite all the analytics that are available, the digital targeting and the plethora of specialized channels,
Garbage In, Garbage Out — How to avoid waste in advertising Read More »
Every election year there’s a deluge of dumb, annoying political ads from both sides of the aisle. And as much as we love to hate them, there’s a lot that business owners can learn from political advertising. From a creative standpoint it’s rare to find any political ads that are noteworthy. As a genre, they
What business owners can learn from political advertising Read More »
Planning, creating, producing and managing an effective advertising campaign is not easy. There are details galore, many moving pieces, and an interesting array of individuals who all need to come together to make it happen. When it does, it’s really quite magical. It’s a rare marriage of strategy, art and salesmanship that produces spectacular results.
Working together for more effective advertising. (13 helpful tips) Read More »
Every business owner on earth has asked this question at some point or another… They lament, “does advertising really work? Am I wasting my money? Please, someone, explain to me how this all works.” I will do my very best. Am I biased? Absolutely. I’ve been in advertising for a long time, so I admit
Does advertising really work? If so, how? Read More »
Organic 3 Inc. Case Study Dan Corrigan and his partners at Organic 3 knew they needed help with their branding. They had a successful ecommerce operation selling vitamins, minerals and probiotic supplements, but they were selling their products under a hodge-podge of names, identities and packages with no clear brand strategy. “We were all over
Naming, branding and advertising in the supplements industry Read More »
Successful Brand Advertising: We have the ideas. Do you have the guts? Successful advertising hinges on three things: Creativity, consistency and guts. If you don’t run your ads with enough frequency you won’t get the results you want. If your ads are familiar looking, similar sounding, or anything short of unique, they will be ignored
Surely you’ve heard the online chatter about “digital marketing.” There are a million platforms, channels, systems, software programs, “strategies” and agencies that are guaranteed to help you “kill it” online. Every month it’s something new. (You using Facebook Messenger as an ad platform yet? What about TicToc?) If you’re a business owner you have better
Definition of digital marketing — 3 things you HAVE to know Read More »
Effective TV advertising is hard to come by in my town. I just cringe when I see most local commercials… Not because of the horrific script writing. Not because of the low, low, low production quality. Not because of the ill-advised choice of “talent,” or the mind-numbing jingle. I expect all that from the local
Effective TV advertising — How to avoid TV spots that miss the mark. Read More »
You wouldn’t buy a BMW without getting behind the wheel. You have no idea what it can do. Same with BN Branding. So let’s go for a test drive… just one small assignment to prove how well we handle whatever you throw at us.
