Digital Advertising that jumps off the screen and produces results. With digital advertising from BN Branding you can reach your target audience with memorable graphics, spot-on messaging and sound technology across every platform. We combine the craftsmanship and creativity of classic advertising with the dynamic nature of mobile-driven digital marketing.
Digital Advertising Read More »
Advertising is dead. No it’s not. Yes it is. No it’s not! The debate about the death of advertising is not new. People have been going back and forth on that for years, and the rise of digital marketing has amplified the rhetoric dramatically. An entire cottage industry is marketing the death of advertising, for
The rise of “Digital Marketing” — The death of advertising? Read More »
Contrary to popular belief, information is the enemy of persuasion, not the friend. Too much information is the number one killer of advertising. So if you’re looking for easy ad hacks, just reduce the amount of information. As my old Journalism professor used to say, Boil! Boil! Boil!!! Boil your campaigns down to one simple
Easy Ad Hacks — TMI is killing your advertising Read More »
Here’s a news flash: Great advertising is hard to come by. And advertising mistakes are much more common than home runs like “Got Milk” or “Just Do It.” Advertising is hard for corporate brand managers who have big ad agencies, market research firms, and millions of dollars at their disposal. Advertising is hard for the
4 common advertising mistakes — Bad puns, bribes and other branding blunders Read More »
I seldom write about Super Bowl advertising. (Too many other commentators offering their expert insight on the latest crop of outlandishly juvenile spots.) Besides, for most small business owners there’s no worthwhile takeaway from those big-budget productions. No marketing lesson to be learned. Spending millions to air one commercial just doesn’t compute. But in 2013 I
Craftsmanship in Advertising (God is in the details.) Read More »
I took a load to the local dump the other day. As I hucked yard debris and unwanted consumer goods out the back of the truck, I got to thinking about waste in advertising… There are mountains of it. Despite all the analytics that are available, the digital targeting and the plethora of specialized channels,
Garbage In, Garbage Out — How to avoid waste in advertising Read More »
Every election year there’s a deluge of dumb, annoying political ads from both sides of the aisle. And as much as we love to hate them, there’s a lot that business owners can learn from political advertising. From a creative standpoint it’s rare to find any political ads that are noteworthy. As a genre, they
What business owners can learn from political advertising Read More »
Planning, creating, producing and managing an effective advertising campaign is not easy. There are details galore, many moving pieces, and an interesting array of individuals who all need to come together to make it happen. When it does, it’s really quite magical. It’s a rare marriage of strategy, art and salesmanship that produces spectacular results.
Working together for more effective advertising. (13 helpful tips) Read More »
Every business owner on earth has asked this question at some point or another… They lament, “does advertising really work? Am I wasting my money? Please, someone, explain to me how this all works.” I will do my very best. Am I biased? Absolutely. I’ve been in advertising for a long time, so I admit
Does advertising really work? If so, how? Read More »
Organic 3 Inc. Case Study Dan Corrigan and his partners at Organic 3 knew they needed help with their branding. They had a successful ecommerce operation selling vitamins, minerals and probiotic supplements, but they were selling their products under a hodge-podge of names, identities and packages with no clear brand strategy. “We were all over
Naming, branding and advertising in the supplements industry Read More »
