Bend branding firm helps launch a new brand of frozen foods. Oct. 10, 2021 Eathos premium imported frozen dinners are now for sale in 800 Target Stores nationwide. The new brand of consciously tasty comfort food is from Superior Foods Int., of Watsonville, CA. BN Branding has been working on the brand’s launch since 2019. […]
We turn ordinary companies into iconic brands. How? With a right-brain left-brain one-two punch of insightful brand strategy and remarkable creativity. Put them together and you have a trusted marketing partner that can produce the results you’re longing for. Start your new branding effort today. All it takes is one quick phone call. Schedule a
Branding and digital advertising — big results for small businesses. We relish the chance to do fun, engaging advertising, branding and design work for interesting little companies and non-profits. Many of them grow up to become iconic brands in their own, respective markets. Give us a call… you may not be too small. Want to
There was a group discussion on LinkedIn recently that started with this statement: “Website design doesn’t really matter. It’s a waste of money.” It’s nonsense, of course, but that headline served its purpose by provoking quite a debate… Graphic designers and advertising people in one camp, web programmers and entrepreneurs in the other, arguing their respective
As long as first impressions matter, website design will matter. Read More »
Marketing is a very judgmental business. Business owners, CMOs and marketing managers are constantly judging their marketing efforts, and it’s almost always on subjective terms. Only a tiny portion of their overall branding efforts can ever be judged objectively, so it’s no surprise that so many people fail to make good marketing decisions. Ad agencies
Judge Not. (And make good marketing decisions.) Read More »
Every year, millions of dollars are wasted on advertising that is well-produced, but not very well thought-out. No brand strategy. No meat. Like the stereotypical supermodel… pretty to look at, but there’s just no substance there. A few years ago I was talking with a restauranteur about this very subject. He had retained an ad
Brand strategy: Put some meat in your marketing messages. Read More »
I’m really tired of people telling me no one reads anything anymore. “Copywriting doesn’t matter.” “Long copy is dead.” Those are the same Chicken Littles who post headlines on LinkedIn like “Social Media is dead,” “Content Marketing is Dead,” and “Advertising is Dead.” They’re just hype mongers and click-bait peddlers. A prospect recently told me
Who reads long copy these days? The hungry ones. Read More »
Most business owners and CEOs have no idea how to hire the right marketing person. They just don’t know what to look for. I’ve seen many smart business leaders churn through dozens of people before they find a match. The revolving door gets costly. Most businesses rely on small, efficient teams of people for all
How to hire the right marketing person — the first time. Read More »
A lot of small businesses have been driven out of business by big box stores over the years. If you’re running a retail chain like Walmart you can spend a half a billion dollars a year flooding the airwaves with advertising in order to sway public opinion and build credibility for your brand. Small companies
How to build credibility for your brand, one chapter at a time. Read More »
When it comes to belt tightening, most marketing managers have it all wrong. The minute the boss gives them the bad news… “gotta cut your marketing budget” they go straight to the list of tactics and start chopping off the bottom of the spread sheet. Not a stylish trim around the ears, more like a
How to cut your marketing budget without hurting your brand image. Read More »
