Search Results for: brand personality

Building a brand personality that’s genuine, authentic, AND effective.

Building a brand personality for your company that actually resonates with people is not easy. All the consultants and gurus will tell you, “you gotta be authentic.”  “Don’t fake it.”  “Be true to yourself.” But what does that mean? And what happens when your authentic self isn’t a very effective marketing tool? I’ve seen my

Building a brand personality that’s genuine, authentic, AND effective. Read More »

Companies built on beliefs & brand values. (Not products)

What do you really believe in? What motivates you — heart and soul — to do your work everyday? What are the brand values that guide your operation? If you don’t know, you’re missing a great opportunity to differentiate yourself from the competition. Most small business owners never think about the important underpinnings of their

Companies built on beliefs & brand values. (Not products) Read More »

Branding firm BNBranding

Effective Personal Branding — The corporate head shot is not the ticket.

Recently we had a client who didn’t like the photos we had taken for her website. She didn’t appreciate the fact that we had done something different than the usual, corporate head shot. She said they didn’t look “professional enough”  — didn’t think it was good personal branding. The problem is, her idea of “professional”

Effective Personal Branding — The corporate head shot is not the ticket. Read More »

How to build a brand… First, own an idea.

I think all entrepreneurs should study advertising. Entrepreneurs are full of ideas, and advertising is an industry of ideas… Ideas on how to build a brand. How to build credibility and authenticity for existing brands. How to engage an audience and convert leads into sales. It’s those big ideas — paired with exceptional execution —

How to build a brand… First, own an idea. Read More »

3 key elements of branding: Relevance, Credibility & Differentiation

When you look at companies — large and small — that have become successful brands, you’ll notice strength, consistency and often superiority in three key areas: Relevance, Credibility and Differentiation. Let’s look at the 3 key elements of branding and see how companies combine them into a winning recipe for sustainable growth. Elements of Branding

3 key elements of branding: Relevance, Credibility & Differentiation Read More »

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