Never underestimate the power of brand identity design. For good or bad. Decades after you’ve completed that important but undervalued project your brand identity will either be a tremendous asset to your business or an anchor that continually drags you down. It’s not just about looking good — it’s about selling more, building goodwill, and …
The lingering effects of your brand identity design – good or bad Read More »
Chocolate vodka? Dill pickle vodka? Bacon flavored vodka? Cinnamon Roll Vodka? Smoked Salmon Vodka. I kid you not. When it comes to branding for craft spirits, fantastical flavors are all the rage. Ten years ago there were basically only four or five choices of vodka. Now there are 20 brands, and every brand has a …
At what point does a trendy new restaurant become an iconic brand? And when do all the branding efforts under the sun produce nothing but another shuttered dining establishment? The restaurant business is littered with cases of meteoric success and dramatic failure. It’s an inherently volatile business. This is the story of several competing restaurants …
Restaurant Branding — Recipes for success and failure Read More »
Building a brand personality for your company that actually resonates with people is not easy. All the consultants and gurus will tell you, “you gotta be authentic.” “Don’t fake it.” “Be true to yourself.” But what does that mean? And what happens when your authentic self isn’t a very effective marketing tool? I’ve seen my …
Building a brand personality that’s genuine, authentic, AND effective. Read More »
Ever since the COVID pandemic every category in the e-commerce industry has been growing like a weed plant. Everyone wants to know how to make their products look great online so they can cash in on the ecommerce gold rush. Small, family-owned boutiques are starting their own online operations; Bricks and Clicks, it’s called. Manufacturing …
Putting your best foot forward – How to make your products look great online. Read More »
A lot of people think they need a new logo. Or they’ll talk about a “rebranding exercise” which is usually just a logo revision. There are many ways to get that job done… You can hire a big design firm, a strategic branding agency, a freelance graphic designer, a commercial illustrator or even an animator. Unfortunately, …
Need a new logo? (5 things to know before you hire professional help) Read More »
You wouldn’t buy a BMW without getting behind the wheel. You have no idea what it can do. Same with BN Branding. So let’s go for a test drive… just one small assignment to prove how well we handle whatever you throw at us.
