Apparently, I have peasant feet. At least that’s what the nice sales person at REI told me as I was buying a pair of Keens. That comment inspired me to use that brand as a good branding case study. Here’s how the story goes… Back in medieval Europe, peasant’s feet were short and stubby, with […]
Keen Footwear is a great branding case study. If the shoe fits. Read More »
COPA Kids case study – Medical practice marketing Thanks to Debbie Pantenberg’s marketing leadership, Central Oregon Pediatrics now has 67% market share. And before that, she worked with BN Branding on several other client projects. “I’ve worked with a variety of different agencies, but I gotta say, the team at BN Branding is my go-to
Golf industry marketing and advertising (a case study) Let me tell you a success story from the golf industry. Not a rags-to-riches thing, but a success story, nonetheless. It began back in the golden age of golf, when Johnny Miller and Jack Nicklaus were battling with even older greats like Arnold Palmer and Sam Snead.
BN Branding golf industry marketing case study (GNL Golf — Lady Lake, Florida) Read More »
So you want to hang up your own shingle? Or you have a great idea for a start-up, but you have no idea what to call it. This might be the closest thing you’re going to find to a DIY guide on how to name a new business. Eons ago, advertising pioneer Claude Hopkins said
Age-old advice on how to name a new business. Read More »
Food Packaging 101 – Lessons From a Billion-Dollar Tortilla Brand Here’s a case study I’d like to share in food packaging design. I was not involved in this rebranding, but my hat’s off to the design team and to the Garza family for embracing the change. It’s noteworthy due to their rapid rise from
Food Packaging 101 – from bland to a billion Read More »
In the battle between right-brained marketing people, and left-brained finance people, the left brainers usually win.
They have data, spreadsheets, and the graphs to support their decisions. We have gut instinct, intuition, and experience.
But we also have some good, empirical evidence that suggests the analytical approach really isn’t the way to go when it comes to many business decisions. Especially when it comes to branding.
Successful branding – 3 logical reasons why brands need more emotional thinking Read More »
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In the midst of the economic mayhem of 2009 I called it “A feel-good brand in a bummed out world.” It was the type of non-profit that genuinely touched people, and put big smiles on a lot of little faces. For me, a few minutes at Working Wonders Children’s Museum was a sure cure for
Non-profit branding (A story of start-up success and failure) Read More »
I love this saying: “The main thing is to keep the main thing the main thing.” Steven Covey coined that one, and when you boil it all down that’s the essence of successful branding: Zero-in on one thing you can honestly, passionately, expertly hang your hat on, and stick with it. And then when it
Successful Branding — Zero-in on the main thing for brand loyalty. Read More »
It’s an age old debate… can image advertising actually move the needle on bottom-line business objectives? Ad agency execs say yes, of course. But marketing directors, C-level execs and direct response guys are often skeptical. My humble opinion… absolutely. When it’s done well, “image” or “brand” advertising certainly can achieve both objectives… it can move
1 Tough Mother, 2 marketing objectives: Image advertising that works Read More »
