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It’s 1810. Napolean’s armies have conquered all of Europe and are enjoying the spoils. But in Spain, small bands of dedicated freedom fighters wage their own war against the occupying forces. They sneak. Strike. Move. Hide. And strike again. They involve the enemy in a long, drawn-out war, and ultimately prevail. That’s how the term […]
Truth and clarity about Guerrilla Marketing Read More »
The marketing landscape isn’t really a landscape anymore. It’s more like a fast moving landslide, snapping trees and engulfing unsuspecting business owners up to their ears in muck. Most clients I know are wearing so many different hats, they can’t begin to sort out all the “marketing opportunities,” much less make sound strategic decisions regarding each one.
Sorting through a landslide of “marketing opportunities” Read More »
When it comes to belt tightening, most marketing managers have it all wrong. The minute the boss gives them the bad news… “gotta cut your marketing budget” they go straight to the list of tactics and start chopping off the bottom of the spread sheet. Not a stylish trim around the ears, more like a
How to cut your marketing budget without hurting your brand image. Read More »
A successful marketing guy asked me a question recently — a real no-brainer — which led me to believe he didn’t know the difference between marketing strategy and tactics. How can that be? He’s held several high-paying marketing positions. He has an MBA. He’s gotta know this stuff. So I started doing some research online
The difference between marketing strategy and tactics. Read More »
This past year I landed a new client who had been thinking of hiring a brand strategist for more than four years. This particular entrepreneur is exceptionally mindful about what he buys and who he works with. In fact, he’s particular to a fault, often over-thinking simple decisions and holding up progress in the
What to think if you’re thinking of hiring a brand strategist. Read More »
A lot of people ask me about our brand design and the graphics that accompany these blog posts. They see the same visual cues on the BN Branding website, in social media posts, in presentations, in our ads, emails, videos and even on good old-fashioned post cards. They comment about our graphics when they see
Brand design with a bang – Visual cues and consistency across platforms Read More »
Corporations spend billions every year trying to predict consumer behavior. Market research firms have sophisticated modeling protocols, ivy league PHDs and multivariate analysis to help them make sense of what is, inherently, nonsensical behavior. Take, for example, the time my dad decided to replace his rusting Ford pick-up truck. He drove two hours to the
Predicting consumer behavior in 2023: Or the whacky, random ways people buy. Read More »
541-815-0075 Are your marketing tactics aligned with your strategy? Your operation? Your brand? Are you struggling to prioritize your tactics and track results?Is your marketing effort out of balance? We can help with a Yin Yang Marketing Assessment. Marketing programs, like people, need balance. It’s a yin yang thing. And balance begins by finding the
Strategy & Tactics – The Yin & Yang of Marketing Read More »
In Eastern philosophy yin yang represents the concept of duality. Two halves working together toward wholeness and harmony. It’s the dance of opposites — where seemingly contrary forces are actually complementary. Like marketing strategy and tactics. “Wholeness” — ie optimal results — is only achieved when you strike that delicate balance between the two. When
The Yin & Yang of Marketing – Are your efforts in balance? Read More »
Are you unclear about the difference between marketing strategy and tactics? Are you struggling to prioritize your marketing efforts and track your successes? Do you know if your strategy is aligned with your tactics — and with your operation, your target market and your brand? Are your marketing efforts out of balance? We can help
Strategy & Tactics – The Yin & Yang of Marketing Read More »
