Recently we had a client who didn’t like the photos we had taken for her website. She didn’t appreciate the fact that we had done something different than the usual, corporate head shot. She said they didn’t look “professional enough” — didn’t think it was good personal branding. The problem is, her idea of “professional” […]
Effective Personal Branding — The corporate head shot is not the ticket. Read More »
I’m really tired of people telling me no one reads anything anymore. “Copywriting doesn’t matter.” “Long copy is dead.” Those are the same Chicken Littles who post headlines on LinkedIn like “Social Media is dead,” “Content Marketing is Dead,” and “Advertising is Dead.” They’re just hype mongers and click-bait peddlers. A prospect recently told me
Who reads long copy these days? The hungry ones. Read More »
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What are the common attributes of the world’s greatest brands? And more importantly, what can the average business owner, entrepreneur or marketing director learn from the greats? I could have done a listicle on the subject: “5 things that great brands have in common.” But that would have been lame… the form of the content
What do great brands have in common? Read More »
Marketing people sure have their knickers in a twist over this whole Ai thing. Everyone’s scrambling to find the best Ai applications and the “most amazing Ai enabled cost-saving strategies.” Ai startups are popping up faster than you can type the prompt “generate ideas for Ai startups.” Every marketing blogger and technerd website has umpteen
How creative pros really use Ai Read More »
It’s interesting, where people find business inspiration. For some it’s the pages of Forbes or podcasts with big-name entrepreneurs. For me it’s the bookstore, or conversations with clients. I don’t think anyone looks at bank branding as a source of inspiration. Most banks are not known for their creative branding, inspiring interiors or innovative marketing
Is “Inspiring Bank” an Oxymoron? The Branding of Umpqua Bank Read More »
I think all entrepreneurs should study advertising. Entrepreneurs are full of ideas, and advertising is an industry of ideas… Ideas on how to build a brand. How to build credibility and authenticity for existing brands. How to engage an audience and convert leads into sales. It’s those big ideas — paired with exceptional execution —
How to build a brand… First, own an idea. Read More »
When you look at companies — large and small — that have become successful brands, you’ll notice strength, consistency and often superiority in three key areas: Relevance, Credibility and Differentiation. Let’s look at the 3 key elements of branding and see how companies combine them into a winning recipe for sustainable growth. Elements of Branding
3 key elements of branding: Relevance, Credibility & Differentiation Read More »
Relevance. Credibility. Differentiation. These are the universal branding fundamentals. When you look at companies — large and small — that have become successful brands, you’ll notice strength, consistency and often superiority in those three areas. Branding fundamentals begin with Relevance. Brand relevance is closely related to specialization and niche marketing. Because you can’t be
Branding Fundamentals – The ABCs of Branding are RCD Read More »
I try to make it to the Bend Venture Conference every year. My favorite part is the wildcard round, where each presenter has exactly 60 seconds to do their elevator pitch. The best short pitch wins a chance to do a 10-minute presentation later in the day. The ultimate prize: Hundreds of thousands of dollars
How to nail a 1-minute elevator pitch Read More »
