Search Results for: how to find the right marketing person the first time

Smidge Bottle Packaging

Putting your best foot forward – How to make your products look great online.

Leave a Comment / ADVERTISING, brand design, brand image, digital marketing, Ecommerce, entrepreneurship, Retail Marketing / By

Ever since the COVID pandemic every category in the e-commerce industry has been growing like a weed plant. Everyone wants to know how to make their products look great online so they can cash in on the ecommerce gold rush. Small, family-owned boutiques are starting their own online operations; Bricks and Clicks, it’s called. Manufacturing […]

Putting your best foot forward – How to make your products look great online. Read More »

Dual Purpose Websites – How to create branding sites that sell.

2 Comments / Strategic Web Design / By

For some reason, many business owners think that “branding websites” won’t sell product. And on the other hand, they don’t think an ecommerce site will help their branding efforts. As if the two are mutually exclusive. But we’ve been producing branding sites that sell since 2004. You really can, and should, have a dual-purpose website

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Packaging design — unwrapping a critical element of your brand

1 Comment / brand design, BRANDING, packaging, packaging design / By

Management guru Tom Peters once said, “Too damn few of us take packaging design as seriously as we should. When we consider it at all, it’s nothing more than a patina… a little something on top.” He was referring to CEOs and CMOs of multi-national corporations. The problem is even worse in small companies. Packaging

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Lessons learned from 30 years in a professional services business

1 Comment / brand management / By

  Professional services marketing is one of the toughest specialties in my line of work. First of all, marketing an intangible service is much harder than marketing a tangible product, like a tasty new food item. Second, it’s hard to know where to spend your money, and which tactics are appropriate for a professional services

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Branding firm BNBranding

How to do great branding ads — Subaru scores with skier-focused print.

Leave a Comment / ADVERTISING, BRANDING / By

A lot of marketing people seem to think that branding ads are a waste of money. As if “branding” and “results” simply don’t go together. I think Subaru and many other iconic brands prove that wrong. And I’d also contend that every ad, every social media post, every email, every touch with a prospective buyer

How to do great branding ads — Subaru scores with skier-focused print. Read More »

Automotive Advertising: Another ride down that twisting, mountain road of tired clichés.

1 Comment / ADVERTISING / By

I don’t know what it is about automotive advertising. No other category is so rich in promise, yet so void of inspiring insight and unique execution. But there is something any marketer can learn from the long history of mediocre automotive advertising. For instance, there’s a nice Alpha Romeo ad  for the Giulia… Gorgeous video of

Automotive Advertising: Another ride down that twisting, mountain road of tired clichés. Read More »

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