Started in 2007, The Brand Insight Blog is one of the longest running, most credible sources of branding and marketing information on the web. It’s no wonder we get dozens of blind requests every day from people looking to leverage that authority. Lots of people want to ride on our coattails and write for the […]
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Bend branding firm helps launch a new brand of frozen foods. Oct. 10, 2021 Eathos premium imported frozen dinners are now for sale in 800 Target Stores nationwide. The new brand of consciously tasty comfort food is from Superior Foods Int., of Watsonville, CA. BN Branding has been working on the brand’s launch since 2019.
We turn ordinary companies into iconic brands. How? With a right-brain left-brain one-two punch of insightful brand strategy and remarkable creativity. Put them together and you have a trusted marketing partner that can produce the results you’re longing for. Start your new branding effort today. All it takes is one quick phone call. Schedule a
Branding and digital advertising — big results for small businesses. We relish the chance to do fun, engaging advertising, branding and design work for interesting little companies and non-profits. Many of them grow up to become iconic brands in their own, respective markets. Give us a call… you may not be too small. Want to
Marketing is a very judgmental business. Business owners, CMOs and marketing managers are constantly judging their marketing efforts, and it’s almost always on subjective terms. Only a tiny portion of their overall branding efforts can ever be judged objectively, so it’s no surprise that so many people fail to make good marketing decisions. Ad agencies
Judge Not. (And make good marketing decisions.) Read More »
Every year, millions of dollars are wasted on advertising that is well-produced, but not very well thought-out. No brand strategy. No meat. Like the stereotypical supermodel… pretty to look at, but there’s just no substance there. A few years ago I was talking with a restauranteur about this very subject. He had retained an ad
Brand strategy: Put some meat in your marketing messages. Read More »
In Eastern philosophy yin yang represents the concept of duality. Two halves working together toward wholeness and harmony. It’s the dance of opposites — where seemingly contrary forces are actually complementary. Like marketing strategy and tactics. “Wholeness” in marketing — ie optimal results — is only achieved when you strike that delicate balance between
The Yin & Yang of Marketing – Are your efforts in balance? Read More »
Surely, you’ve been let down. If you’ve been in business for any length of time you’ve probably been underwhelmed, disgruntled, or downright ripped off by “marketing people.” Sorry to hear that. So have I. The fact is, more than 5 million people provide marketing services of some sort in the U.S. There’s no barrier to
Where marketing goes wrong Read More »
Every business needs brand image photos… (Your brand image can’t be built on words alone.) Unfortunately, most people turn immediately to free stock photo sites or Ai tools. Doesn’t matter if the images are for the website, ads, sales materials, email campaigns, social media posts or powerpoint presentations, they turn to the quick fix solution.
Stock images & brand image photos – Beware of visual clichés. Read More »
