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I hate to say it, but the marketing world is teeming with nonsensical acronyms, vague industry jargon and just plain bullshit. Even the simplest words can be misused and misconstrued. Take the word “content,” for example. It’s kinda like the term “marketing.” Everyone has a different idea of what it means. It depends on the […]
What do they mean by “content”? Read More »
It Depends. I always tell clients and prospects “There are no dumb marketing questions.” They still hesitate because it’s human nature… they don’t want to look dumb or sound uninformed. When they do chime in with questions, this is what I commonly hear: “What’s the best advertising channel in 2024?” “My competitors are super
The answer to all the marketing questions you’ve ever had… Read More »
There’s so much buzz about AI in marketing I need a bee keeper’s suit just to write this. The marketing world is swarming with articles, opinions, podcasts and videos about how AI’s going to change world completely. I’m sure they’re right. Most of the publicity is positive, touting the time savings and efficiency that Ai
Ai in marketing — The amazing potential and real limitations Read More »
I recently ran across this graphic (below) from a marketing person who teaches marketing people how to market themselves more effectively. This simple graphic hierarchy represents one of the most common misconceptions in marketing. It’s a trap that many business owners and CEOs fall into. If this is how you visualize the marketing landscape, I
The most common misconceptions in marketing Read More »
A lot of companies fail. We know that for a fact. What we don’t know is why even well-funded startups fail. Even though 8 out of 10 new brands never make it, no one can really say for certain what went wrong. There are plenty of contributing factors and routinely cited reasons… If you Google
Why startups fail — getting to the bottom of it Read More »
Let me tell you a story about the problem with most sales pitches. There’s not enough problem. Sales people like to jump very quickly into the features of their latest, greatest high tech solutions without first making sure that their audience actually FEELS the problem. Sometimes you gotta remind people how much it hurts before
How to sell your great new solution — pile on the problem! Read More »
Are you burdened by all the tactical marketing options? Ever wonder how to manage your marketing efforts more effectively? Take a cue from the movie industry. Have you ever really watched the final credits of a movie? They go on and on and on listing every last editor, actor, gaffer, grip and gopher who was
How to manage your marketing efforts like a Hollywood Producer Read More »
Every business owner on earth has asked this question at some point or another… They lament, “does advertising really work? Am I wasting my money? Please, someone, explain to me how this all works.” I will do my very best. Am I biased? Absolutely. I’ve been in advertising for a long time, so I admit
Does advertising really work? If so, how? Read More »
It’s an age old debate… can image advertising actually move the needle on bottom-line business objectives? Ad agency execs say yes, of course. But marketing directors, C-level execs and direct response guys are often skeptical. My humble opinion… absolutely. When it’s done well, “image” or “brand” advertising certainly can achieve both objectives… it can move
1 Tough Mother, 2 marketing objectives: Image advertising that works Read More »
Entrepreneurs have to answer a lot of questions. It comes with the territory. Some, like “how much money are you going to need?” are quite welcome. Others are sure signs of trouble for startups. If you can recognize certain questions as the warning signals they are, you’ll save yourself a lot of trouble and dramatically
Two alarming questions that are sure signs of trouble for startups Read More »
