product features vs benefits BN Branding

Stop touting features and start using benefit-focused marketing messages.

About The Author

1 thought on “Stop touting features and start using benefit-focused marketing messages.”

  1. Pingback: Stop touting features and start using benefit-focused marketing messages.

Leave a Comment

Your email address will not be published. Required fields are marked *

Name Jumper

moneyname book branding

Shortcut to
better brand names

Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.