BRAND INSIGHT BLOG
An insightful, creative branding blog that will change the way you think about marketing.
Most branding blogs are written for branding professionals and corporate marketing execs. This one’s different. The Brand Insight Blog has deep, insightful content packed full of practical advice and ideas that you can put to work immediately in your small business.
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Latest Post
The hidden costs of a bad brand name
Most people don’t put enough thought into their brand name when they’re starting a company or launching a new product. It’s crazy, considering how much time and money goes into those launches. They just name it after themselves, or their dog, or some generic local landmark like “Rockies” or “Cascades” or “Pacific.” Or worse yet, they come up with some kind of silly…
Most popular posts
4 Ingredients of small-business branding – Learning from breakfast cereal and a 4-buck burrito
Easy Ad Hacks — TMI is killing your advertising
What do great brands have in common?
Sorting through a landslide of “marketing opportunities”
The secret to success: Clarity in business communications.
How to build a brand… First, own an idea.
These two words are NOT synonymous: Logo. Brand.
Back to Basics (A working definition of Branding and Brand)
The 4 Ps of Marketing – Plus one for Ecommerce
Golf industry marketing strategy – Parity vs “kickassery”
Secondary Reality (Alternative facts in natural foods marketing)
Under Armour marketing — Sailing into a big, blue ocean of opportunity.
About the author
John Furgurson is a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. He’s an ad agency veteran and owner of BN Branding..