BRAND INSIGHT BLOG
An insightful, creative branding blog that will change the way you think about marketing.
Most branding blogs are written for branding professionals and corporate marketing execs. This one’s different. The Brand Insight Blog has deep, insightful content packed full of practical advice and ideas that you can put to work immediately in your small business.
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Latest Post
When brands outlive the founders.
If you got hit by a bus, what would happen to your brand? Would your brand outlive you? Nothing derails a small business faster and more dramatically than the death of the founder or a key partner. In many cases, death IN a small business means the death OF the business. No two ways about it… When a partner dies, or experiences a…
Most popular posts
4 Ingredients of small-business branding – Learning from breakfast cereal and a 4-buck burrito
Easy Ad Hacks — TMI is killing your advertising
What do great brands have in common?
Sorting through a landslide of “marketing opportunities”
The secret to success: Clarity in business communications.
How to build a brand… First, own an idea.
These two words are NOT synonymous: Logo. Brand.
Back to Basics (A working definition of Branding and Brand)
The 4 Ps of Marketing – Plus one for Ecommerce
Golf industry marketing strategy – Parity vs “kickassery”
Secondary Reality (Alternative facts in natural foods marketing)
Under Armour marketing — Sailing into a big, blue ocean of opportunity.
About the author
John Furgurson is a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. He’s an ad agency veteran and owner of BN Branding..