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  • borrowed interest advertising Borrowed interest and other lame attempts to attract customers - Ever notice how some companies are constantly scrambling to attract customers, while others enjoy some sort of magnetic attraction that keeps the customers flowing in? The scramblers spend a lot of money on digital ads, social media posts and every sort of promotional bribery they can think of.  Their marketing messages are all over the place, and they don't ever seem to focus on the one thing what really matters to their target audience. Instead, they borrow interest from somewhere else. Borrowed interest is a common technique in advertising. I've been in those creative sessions where you realize there's absolutely nothing interesting, different or even mentionable about the client's product, so you start fishing around for something - anything -… ... Continue Reading
 

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4 Ingredients of small-business branding – Learning from breakfast cereal and a 4-buck burrito
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Back to Basics (A working definition of Branding and Brand)
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These two words are NOT synonymous: Logo. Brand.
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The secret to success: Clarity in business communications.
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TMI – How information is killing your advertising
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Positioning — It’s not what you SAY. It’s what they THINK.
 
 

John Furgurson, author of a branding blog

Creative marketing insight that could transform your business.

Browse through the new-and-improved Brand Insight Blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas and examples. It’s all original content. Since 2007 I’ve been sharing my knowledge that will help you launch a new brand or boost your existing business. I answer some of the most fundamental questions, like “what is branding?” I also delve into other important marketing topics like website conversion, digital advertising, marketing strategy vs. tactics, content marketing, naming, and graphic design.

I promise, the content is thoroughly researched and covers a wide variety of topics that can help your branding efforts. So dig in. For the most popular posts, click here.

Knowledge is nice, and there’s a lot to learn from a top 100 branding blog. But sometimes you need more than just information. You need hands-on help from an experienced marketing expert. Call me. 541-815-0075.

I’m a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. I’m also an ad agency veteran and owner of BNBranding. What’s my story? Read more about me » For Branding FAQs Click here. Connect with me on LinkedIn.