BRAND INSIGHT BLOG
An insightful, creative branding blog that will change the way you think about marketing.
Most branding blogs are written for branding professionals and corporate marketing execs. This one’s different. The Brand Insight Blog has deep, insightful content packed full of practical advice and ideas that you can put to work immediately in your small business.
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Latest Post
Thumbstopping Storytelling in Marketing
You’ve probably heard about the importance of storytelling in marketing. I’ve written about it plenty of times. I’m not going to jump up and down and proclaim that storytelling is dead, but now there’s a new twist. Well, it’s more of a swipe than a twist. Everyone’s using their thumbs to scroll quickly past your marketing messages. So it’s easy for your story…
Most popular posts
4 Ingredients of small-business branding – Learning from breakfast cereal and a 4-buck burrito
Easy Ad Hacks — TMI is killing your advertising
What do great brands have in common?
Sorting through a landslide of “marketing opportunities”
The secret to success: Clarity in business communications.
How to build a brand… First, own an idea.
These two words are NOT synonymous: Logo. Brand.
Back to Basics (A working definition of Branding and Brand)
The 4 Ps of Marketing – Plus one for Ecommerce
Golf industry marketing strategy – Parity vs “kickassery”
Secondary Reality (Alternative facts in natural foods marketing)
Under Armour marketing — Sailing into a big, blue ocean of opportunity.
About the author
John Furgurson is a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. He’s an ad agency veteran and owner of BN Branding..