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Search Results for: website that works for your brand

website design BNBranding

Does website design matter? Yes, as long as first impressions matter.

7 Comments / Graphic Design, Start-up Marketing, Tactical Marketing / By

There was a group discussion on LinkedIn recently that started with this question: “Does website design really matter? ” It provoked quite a debate…  Graphic designers and advertising people in one camp, web programmers and entrepreneurs in the other, arguing their respective positions. The paint-by-numbers group believes web design doesn’t really matter at all. Design […]

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Branding firm BNBranding

Effective Personal Branding — The corporate head shot is not the ticket.

5 Comments / ADVERTISING, CASE STUDIES, Marketing, SMALL BUSINESS MANAGEMENT, Tactical Marketing / By

Recently we had a client who didn’t like the photos we had taken for her website. She didn’t appreciate the fact that we had done something different than the usual, corporate head shot. She said they didn’t look “professional enough”  — didn’t think it was good personal branding. The problem is, her idea of “professional”

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how to differentiate your company - BNBranding

How to differentiate your company — Disruption as a branding discipline

2 Comments / BRANDING / By

The word for the day is Disruption, with a capital D. That’s the easiest way to differentiate your company from the competition. Be Disruptive! Unfortunately, in our society there’s a stigma against all things deemed disruptive. When we’re in elementary school we learn to not be disruptive in class. Or else! Sit still in church and

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BNBranding brand insight blog example of incongruity in copywriting

How to make your copywriting more compelling – Introduce incongruity

2 Comments / ADVERTISING, Copywriting, Marketing, Tactical Marketing / By

Sometimes, one single word is everything. The difference between a marketing home run and a dribbling bunt.
I recently ran into a client who was completely fixated on one word in a headline: “Precious.”
“Babies are precious, not parking places,” she argued. “Yes, but diamonds are also precious. And what’s more valuable than diamonds?” I countered.

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1 Tough Mother, 2 marketing objectives: Image advertising that works

2 Comments / ADVERTISING, BRANDING, Marketing, MARKETING STRATEGY / By

It’s an age old debate… can image advertising actually move the needle on bottom-line business objectives?  Ad agency execs say yes, of course. But marketing directors, C-level execs and direct response guys are often skeptical. My humble opinion… absolutely. When it’s done well, “image” or “brand” advertising certainly can achieve both objectives… it can move

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BN Branding golf industry marketing case study (GNL Golf — Lady Lake, Florida)

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Golf industry marketing and advertising (a case study) Let me tell you a success story from the golf industry. Not a rags-to-riches thing, but a success story, nonetheless. It began back in the golden age of golf, when Johnny Miller and Jack Nicklaus were battling with even older greats like Arnold Palmer and Sam Snead.

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Brand Insight Blog Apple's new HQ

Class A office space, Class A brand — Brand alignment with your location

4 Comments / BRANDING, SMALL BUSINESS MANAGEMENT / By

Moved into a swanky new office building last week. (Great views of Mt. Bachelor, Broken Top, Three Sisters and the Phoenix Inn parking lot.)

The Alexander Drake Building, Downtown Bend, OR As I was unpacking boxes, lifting heavy furniture and contemplating the feng shui, it occurred to me that professional service firms spend a lot of time and money on their office space. And rightly so.

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The ultimate franchise retail branding experience – like a kid in a candy store

3 Comments / Uncategorized / By

My annual Christmas shopping excursion always eventually leads me to one place: Powell’s Sweet Shop. To me, it’s the ultimate example of successful retail branding. (And it’s not even called Powell’s any more) Ben & Jerry’s has a lot of appeal  in the summertime, but Powell’s resonates with me on a completely different level. To

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