Search Results for: origin story

Naming, rebranding, and the role of your brand origin story.

Origin stories are big business in Hollywood. Millions of people pay top dollar at the box office to get the back-story on their favorite superhero or sci-fi villain. (The Joker grossed $849 million in just two months.) Unfortunately, brand origin stories are highly underrated and underutilized in the business world. Let’s say you’re involved in […]

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definition of branding and brands BN Branding

6 good questions about branding agencies and their owners

I get a lot of questions when people I tell people I have a branding agency…    “What, like golf hats and branded water bottles?”   “No, it’s not branded merch. It’s branding services… You know, like brand names, logos, ads, signs, trade show booths, event graphics… Anything that will improve your image and help

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Air Jordan Nike's brand narrative

From underdog to big dog: Take-aways from the Nike brand narrative.

 There’s nothing like a good origin story to remind everyone what your brand’s really all about.  Phil Knight’s memoir, Shoe Dog, is an exceptional example. It spells out how the Nike brand narrative evolved as the company grew up. Like all good stories, it has plenty of interesting characters, plot twists and emotional ups and

From underdog to big dog: Take-aways from the Nike brand narrative. Read More »

naming your company BN Branding

Naming your company – Why is it so dang hard to do well?

If you conducted a poll of 100 people like myself who develop brands for a living, 99 would tell you that naming your company is the hardest piece of the brand identity development process. Naming is way harder than designing logos or writing brand narratives. Naming a business is harder than naming a baby. Naming

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naming your company BN Branding

How to come up with a good business name – avoid these common mistakes

Business naming is one of those funny creative tasks that everyone thinks they can do. No one thinks they can draw a logo. They don’t “pitch in” during the design process with their own sketches, but they sure think they can come up with a good business name. There’s a lot of armchair quarterbacking involved

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About Us

Here’s who we are: John Furgurson – Owner, creative director, brand strategist. John’s been called an anomaly… A creative guy with a penchant for business. A poetic entrepreneur. He can devise an insightful strategy in the morning and craft award-winning ad copy over lunch. It’s a left-brain, right-brain, one-two punch that fits perfectly with the

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brand credibility and bullshit article from BNBranding

Brand credibility killers — 5 things guaranteed to set off my BS detector

All great brands share three traits : Relevance, Credibility and Differentiation. It’s like a three-legged stool of branding success. Today we’re going to focus on brand credibility, or lack thereof. Many successful businesses are built around commodities or me-too products, with basically no differentiation. And you can build a trendy business on short-term relevance and

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core brand values - BN Branding's brand insight blog

4 Ingredients of small-business branding – Learning from breakfast cereal and a 4-buck burrito

Branding is a popular topic in the business press and in business schools these days. Unfortunately, coverage of big brands like Tesla, Nike and Amazon make it sound as if Branding is a discipline reserved only for Fortune 500 companies and globe-trotting billionaires. As if small-business branding isn’t even a thing. Let me set the

4 Ingredients of small-business branding – Learning from breakfast cereal and a 4-buck burrito Read More »

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