1 thought on “Big Brand Redesign – Another new spin on the Pepsi logo.”

  1. The new logo is as dangerously generic as a poorly crafted “message” (next post).

    In contrast, the logo behind Pepsi Throwback is a much better direction for the brand. It’s too subdued (blue on blue on blue) but with a little work, it could have actually been a coup for Pepsi from a retail visibility perspective AND to help make Pepsi drinking cool again.

    Instead, we got this. *sigh*

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Take your next agency for a spin.

You wouldn’t buy a BMW without getting behind the wheel. You have no idea what it can do. Same with BN Branding. So let’s go for a test drive… just one small assignment to prove how well we handle whatever you throw at us.

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