Our step-by-step branding process saves you time, eliminates false starts, and maximizes your marketing budget. Branding is a broad, misunderstood discipline that touches every aspect of your business. So we break it all down, and walk you through it. One affordable step at a time. Our disciplined, words-first branding process begins with strategic thinking and […]
The BN Branding Process Read More »
2025 promises to be a better year for business owners and marketers. Especially if you’re willing to follow a few simple resolutions. I could have written a dozen or so, but that would go against the number one resolution for better branding: 1. Resolve to be short and sweet. (Whenever you can) There’s a proven
Marketing Resolutions (3 easy paths to better branding) Read More »
In the battle between right-brained marketing people, and left-brained finance people, the left brainers usually win.
They have data, spreadsheets, and the graphs to support their decisions. We have gut instinct, intuition, and experience.
But we also have some good, empirical evidence that suggests the analytical approach really isn’t the way to go when it comes to many business decisions. Especially when it comes to branding.
Successful branding – 3 logical reasons why brands need more emotional thinking Read More »
Here’s a news flash: Great advertising is hard to come by. And advertising mistakes are much more common than home runs like “Got Milk” or “Just Do It.” Advertising is hard for corporate brand managers who have big ad agencies, market research firms, and millions of dollars at their disposal. Advertising is hard for the
4 common advertising mistakes — Bad puns, bribes and other branding blunders Read More »
I love this saying: “The main thing is to keep the main thing the main thing.” Steven Covey coined that one, and when you boil it all down that’s the essence of successful branding: Zero-in on one thing you can honestly, passionately, expertly hang your hat on, and stick with it. And then when it
Successful Branding — Zero-in on the main thing for brand loyalty. Read More »
First of all, let me address the common confusion around the two “B” words in this article’s headline: Brand and branding. The verb “branding” is often mistakenly associated with logo design. You’ll hear someone say, “Oh, we’re going through a complete re-branding exercise right now,” which in reality is nothing more than a refresh of the
When Branding outpaces the brand. And vice versa. Read More »
When you look at companies — large and small — that have become successful brands, you’ll notice strength, consistency and often superiority in three key areas: Relevance, Credibility and Differentiation. Let’s look at the 3 key elements of branding and see how companies combine them into a winning recipe for sustainable growth. Elements of Branding
3 key elements of branding: Relevance, Credibility & Differentiation Read More »
You say tomato, I say tahmahto. He says branding, she says marketing. No doubt, the language of marketing and branding can be very confusing. It has been for more than 50 years… An article in the Journal of Marketing way back in 1969 cited a clear problem with the imprecise, vague and misleading language of
Back to Basics (A working definition of Branding and Brand) Read More »
Let’s clear up some of the confusion about branding… Q. What is a brand? Originally, a brand was a physical mark on a product — an identifier of some sort, like on cattle. But in modern business circles a brand is much more than just a name and logo stamped on your company letterhead.
A lot of business owners seem to think Branding begins with graphic design. As if the logo or the sign above the building is the be-all, end-all of branding. Of course, that’s not the case. Branding begins much earlier and continues, unabated, as long as the company is in business. For start-ups Branding begins with
Where branding begins — A holistic approach to branding and business. Read More »
