Old-school advice from Mad Men: Improve response by using the USP in Advertising.
Life in an advertising agency makes for great TV drama. (If you haven’t binged on MadMen, you should.) Sometimes the powerful men of those fictitious agencies can even teach us a thing or two. Like how to come up with a USP in advertising after downing 5 martinis over lunch. Donald Draper, the main character …
Old-school advice from Mad Men: Improve response by using the USP in Advertising. Read More »
