ski industry case study from BNBranding

Ski Industry Marketing — New product launch vs. the birth of a brand

It was the kind of day ski bums live for…  11 inches of new snow, 18 degrees, calm winds. And the sky was clearing. The experts were queued up before the first lift, chomping at the bit for fresh tracks. But for intermediate skiers accustomed to the forgiving comfort of groomed corduroy, it posed a …

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