Marketing is a very judgmental business. Business owners, CMOs and marketing managers are constantly judging their marketing efforts, and it’s almost always on subjective terms. Only a tiny portion of their overall branding efforts can ever be judged objectively, so it’s no surprise that so many people fail to make good marketing decisions. Ad agencies …
radio doesn’t work
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.