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1 Tough Mother, 2 marketing objectives: Image advertising that works

It’s an age old debate… can image advertising actually move the needle on bottom-line business objectives?  Ad agency execs say yes, of course. But marketing directors, C-level execs and direct response guys are often skeptical. My humble opinion… absolutely. When it’s done well, “image” or “brand” advertising certainly can achieve both objectives… it can move …

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