In 1997 Boeing and McDonnell Douglas agreed on a merger. Like most corporate mergers, that marriage looked great on paper: Boeing’s strength — commercial jetliners — was McDonald Douglas’ weakness. And vice-versa. A match made in heaven — or at least in the clouds. Boeing’s shortcomings on the military side would be bolstered dramatically by …
mergers and branding
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.