Successful Branding — Zero-in on the main thing for brand loyalty.
I love this saying: “The main thing is to keep the main thing the main thing.” Steven Covey coined that one, and when you boil it all down that’s the essence of successful branding: Zero-in on one thing you can honestly, passionately, expertly hang your hat on, and stick with it. And then when it […]
Successful Branding — Zero-in on the main thing for brand loyalty. Read More »
