Is “Inspiring Bank” an Oxymoron? The Branding of Umpqua Bank
It’s interesting, where people find business inspiration. For some it’s the pages of Forbes or podcasts with big-name entrepreneurs. For me it’s the bookstore, or conversations with clients. I don’t think anyone looks at bank branding as a source of inspiration. Most banks are not known for their creative branding, inspiring interiors or innovative marketing […]
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