It’s an old debate… can image advertising actually move the needle on bottom-line business objectives? Ad agency execs say yes, of course. But marketing directors, C-level execs and direct response guys are often skeptical. My humble opinion… absolutely. When it’s done well, “image” advertising certainly can achieve both objectives… move product AND cement the brand …
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.