Dragnet approach to bad advertising

How to do more effective advertising (Just the facts won’t do it)

Every client I work with wants to know how to do more effective advertising. They ask, “what am I doing wrong?” They wonder if it’s the media buy, or the writing, or the graphics, or the Meta algorithm or what. I usually tell them it’s the facts that are the problem. Then I tell them […]

How to do more effective advertising (Just the facts won’t do it) Read More »