Brands and corporate mergers — F15 Fighter vs. the 787 Dreamliner
In 1997 Boeing and McDonnell Douglas agreed on a merger. Like most corporate mergers, that marriage looked great on paper: Boeing’s strength — commercial jetliners — was McDonald Douglas’ weakness. And vice-versa. A match made in heaven — or at least in the clouds. Boeing’s shortcomings on the military side would be bolstered dramatically by …
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