Life in an advertising agency makes for great TV drama. (If you haven’t binged on MadMen, you should.) Sometimes the powerful men of those fictitious agencies can even teach us a thing or two. Like how to come up with a USP in advertising after downing 5 martinis over lunch. Donald Draper, the main character …
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.