I seldom write about Super Bowl advertising. (Too many other commentators offering their expert insight on the latest crop of outlandishly juvenile spots.) Besides, for most small business owners there’s no worthwhile takeaway from those big-budget productions. No marketing lesson to be learned. Spending millions to air one commercial just doesn’t compute. But in 2013 I …
Get a shortcut to
better brand names.
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand.
My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.