marketing strategies for alcoholic beverages

Absolutely better branding for craft spirits

Chocolate vodka? Dill pickle vodka? Bacon flavored vodka? Cinnamon Roll Vodka? Smoked Salmon Vodka. I kid you not. When it comes to branding for craft spirits, fantastical flavors are all the rage. Ten years ago there were basically only four or five choices of vodka. Now there are 20 brands, and every brand has a …

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